E-commerce Director

1 week ago

Singapore SUNNYSTEP PTE. LTD. Full time
Roles & Responsibilities

Exciting news We are on a growing journey and building a stellar team

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep's success?

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

We are looking for a strategic and results-driven E-Commerce Director to lead and scale our online sales channels. The E-Commerce Director will be responsible for driving revenue growth through Sunnystep's digital platforms, enhancing the online customer experience, and overseeing all e-commerce operations. This role will play a critical part in achieving our ambitious sales goals while embodying Sunnystep's brand values of comfort, sustainability, and style.

You will also be responsible for:

  • Strategic Leadership
    Develop and implement a comprehensive e-commerce strategy to achieve revenue, profit, and growth objectives.
    Identify emerging trends in digital commerce and recommend innovative solutions to maintain competitive advantage.
    Collaborate with marketing, product, and retail teams to ensure alignment with Sunnystep's overall brand and business goals.
  • Revenue Growth and Performance
    Own the e-commerce P&L, including budgeting, forecasting, and achieving sales targets.
    Optimize conversion rates, average order values, and customer retention through data-driven strategies.
    Identify and implement upselling, cross-selling, and bundling opportunities to maximize revenue.
  • Customer Experience
    Ensure a seamless and engaging online shopping experience across all devices and platforms.
    Lead initiatives to improve website usability, personalization, and mobile optimization.
    Leverage customer feedback to continuously refine the digital experience.
  • Operations and Technology
    Oversee the management and performance of Sunnystep's e-commerce platforms, ensuring uptime, security, and scalability.
    Partner with IT and external vendors to integrate new technologies and tools for enhanced functionality.
    Manage logistics and fulfillment processes, ensuring timely and cost-effective delivery.
  • Digital Marketing Collaboration
    Work closely with the marketing team to execute paid media, SEO, email marketing, and social media campaigns that drive traffic and sales.
    Develop and optimize retargeting, loyalty, and referral programs to engage customers.
    Monitor and improve the effectiveness of digital advertising spend.
  • Data and Analytics
    Analyze key performance indicators (KPIs) to identify growth opportunities and areas for improvement.
    Develop and present regular performance reports to the leadership team, with actionable recommendations.
    Use data insights to guide product merchandising and promotional strategies.
  • Team Leadership
    Build, lead, and mentor the e-commerce team, fostering a culture of innovation and accountability.
    Establish clear goals and performance expectations for team members.
    Collaborate across departments to ensure seamless integration of e-commerce initiatives.

We would want to speak with you if you are / have –

  • Experience: Minimum 7-10 years of e-commerce experience, including at least 3 years in a leadership role. Experience in consumer lifestyle brands preferred.
  • Technical Skills: Strong understanding of e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing strategies.
  • Data-Driven: Proven ability to use data insights to drive decision-making and achieve measurable results.
  • Customer-Centric: Deep understanding of online consumer behavior and a passion for creating exceptional customer experiences.
  • Leadership: Demonstrated ability to lead and inspire teams, with excellent project management and communication skills.
  • Education: Bachelor's degree in Business, Marketing, or a related field. MBA is a plus.

Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody's journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align with your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team – hiring@sunnystep.com.

Tell employers what skills you have

Customer Retention
Footwear
Forecasting
Upselling
Usability
Scalability
Email Marketing
Merchandising
Team Leadership
Digital Marketing
Accountability
Revenue Growth
Budgeting
Google Analytics
SEO
Magento

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