SEM Specialist
5 days ago
Job Duties
- Responsible for Baidu SEM advertising campaigns for the company's financial mobile APP.
- Implement keyword bidding based on company products, analyze user demographics, and develop corresponding advertising strategies.
- Develop creative images, videos, and copywriting targeting users, and regularly summarize the effectiveness of material delivery.
- Monitor and analyze account data, continuously optimize costs, and be responsible for ROI.
- Analyze competitor market campaign strategies, understand industry trends and traffic trends.
- Diploma/Degree in Marketing or equivalent
- At least 2 years of working experience in Google/Facebook/YouTube/TikTok advertising campaigns.
- Experience in Google adword is a must.
- Strong data monitoring and analysis skills.
- Strong learning ability, proactive work attitude and a high sense of responsibility.
- Proficiency in English and Chinese/Mandarin, able to communicate with all stakeholders
Competitive Analysis
SEM
Microsoft Excel
Bidding
Autonomy
Link Building
Targeting
Research and Development
Copywriting
CMS
Metrology
Instrumentation
Google Analytics
SEO
Benchmarking
Brand Awareness
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