Team Head
3 weeks ago
Functional Responsibilties
- Platform Development & Management: Lead the strategy, development, and ongoing management of our digital engagement platform, ensuring seamless integration with our mobile app and other relevant systems. This includes defining platform requirements, selecting technology partners, overseeing development, and managing ongoing maintenance and enhancements.
- Engagement Strategy & Program Development: Develop and execute innovative digital engagement programs that increase customer stickiness, drive cross-sell opportunities, and support customer acquisition goals. This includes identifying target audiences, crafting compelling messaging, and leveraging various digital channels (e.g., email, push notifications, in-app messaging, social media) to maximize engagement.
- Mobile App Integration: Collaborate with the mobile app team to ensure seamless integration of the digital engagement platform with the mobile app, leveraging mobile-specific features and functionalities to enhance the customer experience.
- Data Analysis & Reporting: Establish key performance indicators (KPIs) and develop robust reporting mechanisms to track the effectiveness of digital engagement initiatives. Analyze data to identify trends, optimize campaigns, and demonstrate ROI. Use data-driven insights to inform future engagement strategies.
- Team Leadership & Collaboration: Build and lead a high-performing digital engagement team, fostering a culture of innovation, collaboration, and data-driven decision-making. Collaborate effectively with cross-functional teams, including marketing, product, technology, and customer service.
- Budget Management: Manage the budget allocated for digital engagement initiatives, ensuring efficient resource allocation and maximizing impact.
- Vendor Management: Manage relationships with external vendors and technology partners, ensuring timely delivery of services and adherence to budget.
- Staying Ahead of Trends: Keep abreast of the latest trends in digital engagement, mobile marketing, and emerging technologies, identifying opportunities to leverage new tools and techniques to enhance our engagement strategies.
Education/ Qualification
- Bachelor's Degree or equivalent in Marketing or Business.
Experience
- Minimum of 8 years of experience in digital marketing, with a focus on customer engagement and loyalty programs.
- Proven track record of successfully building and managing digital engagement platforms and integrating them with mobile apps.
- Deep understanding of mobile marketing principles and best practices.
- Strong analytical skills and experience using data to drive decision-making.
- Excellent communication, interpersonal, and leadership skills.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Experience with CRM, marketing automation, and analytics platforms e.g., Salesforce, Appsflyer, Google Analytics
- Experience in Finance is a plus.
CRM
Management Skills
Program Development
Data Analysis
Strategy Development
Analytical Skills
Budget Management
Customer Experience
Mobile Marketing
Customer Engagement
System Integration
Customer Acquisition
Vendor Management
Team Leadership
Google Analytics
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