Senior Marketing Operations Specialist
1 week ago
Job Responsibilities
- Market Strategy Planning: Develop and execute marketing strategies for blockchain wallets to enhance brand awareness and drive user growth.
- Industry Research & Trend Analysis: Research trends in blockchain, Web3, DeFi, and NFTs; analyze competitors and user needs to provide data support for product optimization.
- User Growth & Operations: Formulate growth strategies to increase wallet downloads, user engagement, and retention while optimizing user experience.
- Brand Marketing & Communication: Plan and execute online and offline marketing campaigns, including social media marketing, content marketing, community building, and KOL collaborations.
- Community & Social Media Management: Manage and grow communities (e.g., Twitter, Telegram, Discord, Reddit) to boost user engagement and loyalty.
- Partnerships & Ecosystem Expansion: Establish partnerships with blockchain projects, exchanges, DeFi platforms, and NFT platforms to drive ecosystem growth.
- Data Analysis & Optimization: Track and analyze marketing data to optimize strategies and improve marketing ROI.
- Cross-Team Collaboration: Work closely with product, technical, and business teams to ensure alignment between marketing strategies and business goals.
- Experience: 3+ years of marketing experience, with at least 1 year in blockchain or Web3. Experience in crypto wallets, exchanges, DeFi, or NFT projects is preferred.
- Marketing Skills: Familiarity with blockchain industry marketing methods, such as community operations, social media marketing, content marketing, airdrops, and KOL collaborations. Proven success in these areas is a plus.
- Community Management: Hands-on experience in managing crypto communities (Twitter, Telegram, Discord, Reddit) with a strong track record of growth and engagement.
- Data Analysis: Ability to use analytics tools (e.g., Google Analytics, on-chain data analysis tools) to optimize marketing strategies.
- Business Development: Strong ability to establish partnerships with industry projects, media, and exchanges.
- Creativity & Execution: Innovative mindset with the ability to quickly adapt to market changes and implement strategies effectively.
- Language Skills: Excellent communication skills in both Chinese and English to promote products in a global market.
- Experience in marketing for Crypto, DeFi, NFT, DAO, or related industries.
- Familiarity with blockchain wallets (e.g., MetaMask, Trust Wallet, Ledger, Phantom) and their functionalities.
- Established resources in the Web3 industry, such as KOLs, communities, media, and exchanges.
Excellent Communication Skills
Growth Strategies
Data Analysis
Community Management
Brand Marketing
User Experience
Social Media Management
Marketing
Trend Analysis
Content Marketing
Product Optimization
Social Media Marketing
Google Analytics
Business Development
Strategy Planning
Brand Awareness
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