Performance Marketing Specialist

6 days ago


Singapore VIPSHOP SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Responsibilities:

  • Develop and execute performance marketing strategies.
  • Manage budgets and campaigns across all digital channels to drive app downloads, strong ROI and efficient CAC.
  • Plan and ensure successful execution and optimization for key traffic KPIs on paid, organic and own media channels.
  • Identifying and testing new channels to consistently meet or exceed established KPIs.
  • Conduct market and keyword research, competitive analysis and A/B testing to enhance campaign effectiveness.
  • Analyze performance data to identify trends, insights and areas of improvement.
  • Provide regular performance reports to Management.
  • Work closely with the Marketing and Creative teams to develop compelling creatives and messaging.
  • Stay updated on the latest digital marketing trends, technologies and best practices.

Requirements:

  • Bachelor’s Degree in Marketing, Business Administration or related field.
  • Minimum 2 years of experience in performance marketing (experience in e-commerce sector will have an added advantage).
  • Experience in campaigns and channel analysis and reporting.
  • Proficient in Google Ads, Facebook Ads and analytics tools.
  • Good understanding of SEO, SEM, PPC and other digital marketing strategies.
  • Good analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights and recommendations.
  • Good communication skills and ability to work cross-functionally.
  • Ability to adapt in a fast-paced work environment.
  • Proficient in Chinese in order to communicate with Chinese-speaking counterparts in HQ.

Tell employers what skills you have

Competitive Analysis
Budgets
SEM
Analytical Skills
Social Media
Administration
Channel
Good Communication Skills
Digital Marketing
Keyword Research
Ab Testing
Facebook
Google Analytics
SEO
PPC

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