VP/AVP, Wealth

4 weeks ago

Singapore OCBC Full time
Responsibilities:
  • Develop, plan and execute creative and compelling marketing campaigns across different channels/platforms including SEO, SEM, social media marketing, email marketing, online/offline advertising, and events to achieve branding and business objectives.
  • Collaborate with cross-functional teams to create integrated marketing campaigns that effectively promote our products/services.
  • Manage the creation, editing, and optimisation of web content to improve organic search rankings, drive traffic, and enhance the user experience.
  • Plan, create and distribute content across various channels, optimising content for each platform and target audience.
  • Conduct research on market trends, brand's audiences, competitors, and end-to-end consumer journey to identify target audience segments, market trends, and opportunities.
  • Track and analyze website and campaign performance using web analytics tools (e.g., Adobe Analytics) and make data-driven recommendations for continuous improvement.
  • Work with Group Brands and Communication and agencies/media partners to plan for regular media coverage to showcase thought leadership.


Qualifications
Skills and Qualifications:
  • Diploma or Degree in Business, Marketing or relevant field
  • Min 5 years of experience is required
  • Excellent writing, editing, and proofreading skills, with the ability to adapt content to various marketing channels and target audiences
  • In-depth knowledge of investment products including equities and/or experience marketing to affluent clients is a plus
  • Proficiency in content management systems (CMS) and web publishing platforms
  • Strong understanding of SEO principles, keyword research, and content optimisation strategies.
  • Possess an eye for aesthetics
  • Good understanding and proficiency in the usage of various digital marketing channels is a must.
  • Understanding of the equities and/or futures & foreign exchange products are a plus.
  • Outstanding project management skills
  • Excellent communication, collaboration, and leadership abilities
  • Thorough and pays attention to details
  • Ability to work well under pressure

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