Assistant Manager to Manager, Industry Marketing B

4 weeks ago

Singapur, Singapore Careers@Gov Full time
[What the role is]

The Singapore Tourism Board’s (STB) Industry Marketing Division resides within the larger Marketing Group. It leads the development of marketing strategy and execution of marketing activities to build awareness, shape perceptions, and drive demand for varied tourism-related sectors to strengthen the positioning of Singapore among target audience as an attractive travel destination of choice. These sectors include the Meetings, Incentives, Conventions and Exhibitions (MICE), F&B, Retail and Tours.

You will be a key member of the team that plans and executes MICE marketing campaigns and activities from STB HQ, leads global paid (e.g. MICE Global Positioning campaign, media partnerships, digital marketing) and owned media efforts (e.g. social media, EDMs) to profile and drive consideration of Singapore as a leading MICE destination. The team also supports STB’s MICE business teams (EC, CMIT) with awareness building of industry/ business development initiatives, as well as marketing efforts to position Singapore as a sustainable MICE and leisure destination.

[What you will be working on]

1. Develop and execute strategic media partnerships with key MICE trade and business news media publications to create engaging and inspirational content to drive awareness and consideration of MICE event organisers and decision makers for Singapore as a preferred destination for their business events. You will be required to work closely with media partners in the conceptualisation and shaping of content angles/structure as well as on the ideal content formats (e.g.  web, social, video) for effective delivery of our key messages.

2. Track and analyse the effectiveness of the media partnership plans against the intended objectives and to work with media partners to optimise performance and quality of content where necessary.

3. Develop and execute quarterly MICE EDM marketing campaigns, from conceptualisation to delivery and analysis, in partnership with our STB’s appointed PR agency. Guide PR agency to create engaging and compelling EDM content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.

6. Lead, develop and execute on video content captures of notable MICE events held in Singapore for use for paid and owned marketing, with the support of an appointed video production company. You will be required to manage the appointed production house in the crafting of the video's narrative, storyboarding, selection and liaison with interview profiles (e.g. event organiser, event delegates, conference speakers) across pre-production, during the actual shoot and into post-production to ensure output delivers the intended marketing objectives and messages.

7. Work with STB’s Conventions, Meetings and Incentive Travel division and STB Regional Offices to support business development efforts through various marketing activities, including collaterals and asset creation for owned and paid channels, as well as key MICE travel tradeshows.

8. Collaborate with team members within Industry Marketing division as other internal marketing teams such as Marketing Activation, to develop and execute marketing efforts on STB’s owned channels to position Singapore as a sustainable MICE and leisure destination.

[What we are looking for]

  • At least 3 years of relevant experience in marketing, communications or media.
  • Strong project management and analytical skills, ability to work collaboratively with multiple internal and external stakeholders.
  • Excellent written and verbal communication skills, and strong attention to detail.
  • Highly motivated, organised, adaptable and able to perform within tight timelines.

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.

  • Assistant Manager/Manager, Logistics

    4 days ago

    Singapur, Singapore JLL Full time

    JLL supports the Whole You, personally and professionally. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and...

  • Assistant Marketing Manager

    3 weeks ago

    Singapur, Singapore INSEAD Full time

    Job Description As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching. With campuses in Europe (France), Asia (Singapore), Middle East...

  • Assistant Manager, Marketing

    4 weeks ago

    Singapur, Singapore Singapore Post Full time

    locationsSingPost Centre, Level 05time typeFull timeposted onPosted 2 Days Agojob requisition idR-102161 Job Description The Assistant Manager, Marketing will play an important role in driving transformation and acceleration of growth in our retail business. He/ She will work closely with cross-functional teams to understand customer needs, market trends,...

  • APAC Portfolio Development Manager

    2 weeks ago

    Singapur, Singapore Siemens Industry Software Pte Ltd Full time

    Siemens Digital Industries Software is a leading provider ofsolutions for the design, simulation, and manufacture of products across manydifferent industries. Formula 1 cars, skyscrapers, ships, space explorationvehicles, and many of the objects we see in our daily lives are being conceivedand manufactured using our Product Lifecycle Management (PLM)...

  • Industry Development Manager

    4 weeks ago

    Singapur, Singapore A*STAR Full time

    The National Semiconductor Translation and Innovation Centre (NSTIC) aims to foster ecosystem collaboration and boost R&D translation outcomes in the areas of flat optics and silicon photonics. NSTIC opens up new possibilities in enhancing the performance, efficiency and functionality of semiconductor devices. We are seeking an enthusiastic and...

  • Sales Manager

    4 weeks ago

    Singapur, Singapore Snaphunt Full time

    The OfferExciting opportunity to drive the market expansion of a premium & sustainable water brand used by world’s top chefs and sommeliers!The JobAs a Sales Manager, you will be reporting to the Regional Sales Director and will be responsible for driving sales and revenue growth by establishing and nurturing relationships within the HoReCa segment. This...

  • Marketing Manager

    4 weeks ago

    Singapur, Singapore MDPI Full time

    As the Marketing Manager for MDPI Singapore, you will take charge of spearheading marketing endeavours not only within Singapore but also across the Asia-Pacific region, with the main goal of solidifying MDPI's position as the world’s largest open-access academic publisher. Your role necessitates the maintenance of a professional image, consistently...

  • Senior Manager/Manager, Marketing

    4 weeks ago

    Singapur, Singapore Ascendas Services Pte Ltd Full time

    Job Description Team Leadership Reporting to the Assistant Vice President of Marketing, you will oversee the Offline Marketing team and be responsible for driving offline marketing activities, managing marketing enquiries, collating of department reports, and oversee the department’s systems, processes and administrative functions Marketing and...

  • Assistant Marketing Manager

    2 weeks ago

    Singapur, Singapore Swatch Group Full time

    The company Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the worlds most beautiful and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy if we can imagine it, we can make it still holding true today. ...

  • Sales Manager

    3 weeks ago

    Singapur, Singapore Porla Pte Ltd Full time

    Porla Pte Ltd is a regional distributor of the world's leading water filtration systems, specializing in the F&B/Hospitality industry and serving in Singapore, Hong Kong & Thailand. We are looking for a dynamic sales professional to join our high-performing regional team and drive growth in Singapore.The RoleAs a Sales Manager, you will be reporting to the...

  • Manager Industry Clusters

    3 weeks ago

    Singapur, Singapore SCCCI Full time

    1. Manager (Industry Clusters) Responsibilities • To plan and manage initiatives, activities and programmes to drive vibrancy of TA Hub. • To secure new tenancies, renewing existing tenancies and ensure proper documentation of tenancy agreements at TA Hu b. • Engage trade associations to identify business needs and gather feedback on views and...

  • Assistant F&B Manager

    2 weeks ago

    Singapur, Singapore Courtyard by Marriott Full time

    JOB SUMMARY Entry level management position that is responsible for the daily operations in Restaurants/Bars and Room Service. Position assists with menu planning, maintains sanitation standards, assists servers and hosts on the floor during peak meal periods and supervises Restaurants/Bars and Room Service Departments, where applicable. Responsibilities...

  • APAC Portfolio Development Manager

    1 week ago

    Singapur, Singapore Siemens Industry Software Pte Ltd Full time

    Siemens Digital Industries Software is a leading provider ofsolutions for the design, simulation, and manufacture of products across manydifferent industries. Formula 1 cars, skyscrapers, ships, space explorationvehicles, and many of the objects we see in our daily lives are being conceivedand manufactured using our Product Lifecycle Management (PLM)...

  • Marketing & PR Assistant Manager / Manager

    3 weeks ago

    Singapur, Singapore Flintex Consulting Pte Ltd Full time

    Job DescriptionPosition Summary : This position is to collaborate with key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. Your expertise will contribute to the success of both in-house and client brands, achieving business objectives and...

  • Assistant Manager/Manager, Sales

    3 weeks ago

    Singapur, Singapore Changi Airport Full time

    Changi Airport Group is looking for a dynamic and experienced Assistant Manager/Manager, Sales & Marketing to join our Airport Community (Non-Traveller) Team. The successful candidate will play a pivotal role in managing the end-to-end staff customer lifecycle, focusing on customer acquisition, value extraction and retention strategies. This position offers...

  • Business Development Manager

    2 weeks ago

    Singapur, Singapore BDP International Full time

    Job Description Role Summary As part of the continued growth and development of PSA BDP, we are seeking to strengthen our existing team by recruiting a Manager of Business Development to be part of the PSA BDP’s exciting journey focused on the Industrial Vertical. The successful candidate will actively contribute to the growth by building...

  • Assistant Manager to Senior Manager, Communications B

    4 weeks ago

    Singapur, Singapore Careers@Gov Full time

    [What the role is]The Singapore Tourism Board’s (STB) Communications Division resides within the Marketing Group. The team supports STB in the area of public relations, media engagement and marketing campaigns to drive corporate and destination messaging and safeguards STB’s corporate identity and reputation. The officer is responsible for providing...

  • Assistant Manager, Marketing

    4 weeks ago

    Singapur, Singapore Ascott International Management Pte Ltd Full time

    Job Description Develop marketing strategies - Develop market research plans and review research findings to support the development of marketing strategies and plans - Review potential target markets for market segmentation- Propose marketing channels to reach target customers and market segments- Develop strategies to utilise website, and digital and...

  • Manager, Specialty Marketing

    3 weeks ago

    Singapur, Singapore Parkway Pantai Limited Full time

    The Role The objective of this function is to drive business innovation and growth for assigned medical specialties across all IHH Singapore hospitals. The candidate should be familiar with product life cycle management, have a good understanding of product marketing, and display strong competencies in client relationship and stakeholder management....

  • Senior Manager

    3 weeks ago

    Singapur, Singapore A*STAR Full time

    The Institute of Microelectronics (IME) is a research institute of the Agency for Science, Technology and Research (A*STAR). Positioned to bridge the R&D between academia and industry, IME"s mission is to create innovative microelectronics technologies. We want to add value to Singapore"s semiconductor industry by enabling enterprises to be technologically...