Senior Manager, SEO
7 days ago
As a leading global media network, with data at the core, Omnicom Media Group APAC (“OMG”) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We consider client business needs from the start and keep consumer behavior at the heart of everything we do. We are comprised of the full-service media networks OMD, PHD, and Hearts & Science, as well as a number of specialty media communications companies. We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 2,500 clients in more than 100 countries.
The Senior Manager, SEO is responsible for day-to-day management of a client account and driving business success across channels. It includes SEO, CRO, E-Commerce along with added requirements such as ASO, Content Outreach and more.
Reporting Structure:
- You report to the Head of Performance and E-Commerce
- You are expected to manage your team as well as any specialist delivery services that are being deployed in your business.
Key Responsibilities:
1. Business Responsibilities
- Defines the annual objectives and supervises the budget, keeping costs and margins under control
- Forecasting and account planning on SEO
- To provide business supports to agency brands and also drive own sales and projects
- Establish clear performance indicators and deliver Executive Leadership updates.
- Nurturing and developing the Specialist team to match the evolution of digital marketing
- Input into the structure of the department according to the growth provisions.
- Participate in presentations, conference calls to assist teams across OMG SG in other markets.
- Provide support to team and proactively work on preparing and researching POV, case studies and white papers.
- Drive internal communication with teams across Omnicom Media Group as appropriate and provide consultative services to assist with business and account development.
- Collaborate on the strategy and approach for PR and social.
- Perform competitive research and opportunity analysis for the company.
- Participate in weekly team/account meetings and offer ideas and suggestions to improve and evolve optimizations.
- Expertise with in-depth understanding in technical optimization, high-quality content creation, and strategic link building to drive organic growth.
2. Client Responsibilities
- Manage client relationships and provide timely communications to clients for campaign management, optimisation and reporting.
- Communicate transparently with account leads of any issues, along with planning and account ownership.
- Format reports and provide top-line insights for on-going reports and post-buy analysis
- Understand metrics and KPIs of account and continually suggest optimizations to improve campaign performance, ensuring that all optimizations are documented.
- Oversee process for new launches or site revamps, to ensure organic improvements and stability of the brand site.
- Develop knowledge of client’s business, competition and latest industry news and trends.
- Work with the agency brands to formulate and execute, or to add SEO strategies in the business.
3. People Responsibilities
- Oversight and direction of associated Specialists
- Provide direction to Specialists when assigning tasks
- Oversee Specialists to ensure timely and accurate product or results delivery; provide input for Specialist performance reviews
- Train Specialists on optimization tactics and account budget pacing strategies
- Assist in training other employees on best practice and processes.
- Demonstrated ability to lead meetings in the account lead’s absence
- Ability to work in a team environment that promotes collaboration
- Adept at communicating effectively across all levels
- Capable of working successfully within a team as well as independently
- Able to establish and maintain effective relationships interdepartmentally as well as those outside the team
Experience required:
- Tertiary qualified
- 7+ years relevant Paid Search and SEO experience
- Excellent verbal and written communication skills
- Ability to clearly and effectively articulate thoughts and points
- Should be self-motivated with strong leadership skills who is equally comfortable collaborating in a team environment
- History of teamwork and willingness to roll-up one’s sleeves to get the job done
- Prior experience leading a team
- Has experience in working across Asian markets and languages.
- Strong client facing communication & presentation skills
Personal Attributes:
- A ‘Can Do’ attitude
- Tenacious
- Business savvy
- Entrepreneurial
- Persuasive
- Leadership qualities
- Great interpersonal and communication skills internally, with media owners and clients
Tell employers what skills you have
Account Planning
Forecasting
Microsoft Excel
CRO
Link Building
Strategy
Content Marketing
Communication Skills
Presentation Skills
Articulate
Tenacious
SEO
Corporate Communications
Web Analytics
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