Manager (Integrated Marketing)

4 weeks ago

Singapur, Singapore Careers@Gov Full time
Reporting to the Head (Integrated Marketing), the Manager (Integrated Marketing) supports the Integrated Marketing Team in its partnership with key PA Divisions as well as senior management to develop and implement marketing strategies and campaigns that promote the organization, its programs and people, in line with PA’s brand identity.

He/She supports the Team in the planning, execution, and evaluation of marketing campaigns, ensuring integration across various channels such as digital, social media, traditional media, and events, to promote the PA and its assets. This involves working with marketing agencies to determine target market demographics and behaviours, identify market dynamics, patterns, behaviours and competitors to support overall marketing strategy, and measuring the success of marketing efforts. It also includes collaborating with departments/divisions that work with creative teams to develop compelling campaign assets, messaging, and content that resonate with target audiences and reflect PA's brand essence.

He/she supports the conceptualization and management of the PA’s integrated marketing efforts to coordinate Whole-of-PA (WOPA) marketing efforts, through, for example, PA’s Marcom Grid reporting and submission. He/She also also manages the on-going enhancement and development of PA Digital presence through Website Portals, and PA Intranet.

Duties & Responsibilities

PA Corporate Website / PA-related websites and Intranet
Policy & Governance
• Support development of policies pertaining to the PA corporate website and social media usage
• Engage and carry out user experience discussions and reviews to support PA digitalization efforts.
• Facilitate and provide guidance to support PA units / Constituency Office (CO) units on standalone website matters.


PA Corporate Website
• Manage, Develop, Update and Refresh content and visuals on PA corporate website to align with refreshed brand and ensure its relevancy as a key touchpoint for public facing information and experience.
• Engage Webpage users (other PA units) on alignment of content, brand positioning and industry best practices.
• Works with external web vendor to ensure website employs best practices, is up-to-date, addresses the needs of the audience, and is well-executed in line with core strategy.
• Coordinate with Infocomm Team (ICT) on technical aspects of the revamp, overseeing and ensuring that a consistent look and feel is delivered across all pages.


PA Intranet
• Supports System Owner of PA Intranet and works with ICT to manage PA Intranet content, ensuring consistent look and content that aligns with the PA brand.
• Engage and carry out user experience discussions and reviews with the intent of supporting internal PA digitalization efforts.


WOPA Campaigns
• Conceptualise and execute integrated marketing campaign, consisting of both ATL and BTL efforts to create awareness on refreshed PA brand.
• Supports the IM Team in collaboration with Brand team to roll out the WOPA brand expression and experience, and articulate PA’s vision, mission, taglines, and corporate values (VMTV) across all touchpoints, including the PA65 Anniversary.
• Coordinate and provide guidance to PA units on marketing efforts to support refreshed
brand through PA touchpoints.

Others
Management and Organisation of Work
• Coordinate with ICT and other Whole-of-Government (WOG) on internet security matters pertaining to Government websites.
• Represent MDCD in meetings and other website related forums / Workgroups.
• Provides secretariat support for meetings and other programmes, including comms to stakeholders
• Assists in procurement process from preparing specifications for GeBIZ ITQs/ITTs to awarding of contracts
• Ensure compliance with all government financial, procurement and governance guidelines.

Projects
• Support the team in the publication of the commemorative book to celebrate PA’s 65th
Anniversary in 2025

Knowledge & Skills

• 1 - 3 years of working experience, preferably in integrated marketing, or campaign management, preferably in a government agency or similar environment.

• Candidate with the following skills and/or qualification will have an added advantage:
i) Good strategic thinking and problem-solving skills, to translate organizational objectives into actionable marketing plans.

ii) Strong project management skills - have worked in crossfunctional teams and delivered projects on time and within budget.

iii) Strong writing, communication and interpersonal skills, to effectively engage and influence stakeholders at all levels.

Only shortlisted candidates will be notified.
Successful candidates will be given a 3-year contract.

  • Management Trainee

    4 weeks ago

    Singapur, Singapore SMV Marketing Group Full time

    Explore our vibrant team of sales and marketing! Are you a motivated person seeking possibilities for a rewarding career? We desire you! We are expanding our team and looking for passionate people to join us in reshaping the landscape of sales and marketing. What we do: Build a strong brand for our clients Promote face-to-face marketing on a variety of...

  • Product Manager, Content Integrity

    1 week ago

    Singapur, Singapore TikTok Full time

    Team Introduction The Business Integrity team's mission is to uphold ethical advertising on TikTok, and we're looking for teammates who are passionate about fostering best faith business practices toward our global audience. Product Managers in Business Content Integrity will be part of the Integrity team, working alongside experts in engineering, data...

  • Junior Marketing Executive

    3 weeks ago

    Singapur, Singapore ALTRA Marketing Full time

    Over here at Team ALTRA, we pride ourselves by constantly upholding outstanding sales performance and providing one of the best guidance and coaching systems to enhance our people with the right knowledge and skill set. Our passion lies in helping and making a difference in the lives around us. Our Mission: - Excellent customer service and customer...

  • Integrated Media Manager

    3 weeks ago

    Singapur, Singapore Publicis Groupe Full time

    Job Description In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family! If you are strong in...

  • Singporean Only

    4 weeks ago

    Singapur, Singapore SMV Marketing Group Full time

    Looking for a marketing experience? Looking for a career switch? This is your opportunity! We aim to cultivate and develop you an always-improving mindset which allows you to be equipped with marketing skills. If you are looking to develop yourself and take on leadership roles in your future career, we are here for you! What your day to day looks like...

  • Marketing Manager

    3 weeks ago

    Singapur, Singapore Wearnes Automotive Pte Ltd Full time

    Responsibilities Oversee overall marketing strategies, product launches and budget management Develop and implement integrated marketing campaigns in collaboration with different stakeholders to meet business objectives Monitor weekly leads generation and drive showroom traffic and test rides Develop creative digital campaigns to reach out to prospective...

  • Integration Specialist

    4 weeks ago

    Singapur, Singapore KPMG - Singapore Full time

    Job DescriptionThe Enterprise Application & Engineering team within KPMG Information Technology Services is dedicated to creating and delivering value to our business by leveraging on IT technology. The team is responsible for delivering customer-focused solutions and high quality IT services internally to enable our business. We invite highly motivated and...

  • Marketing Trainee

    4 weeks ago

    Singapur, Singapore SMV Marketing Group Full time

    Just graduated? Looking for a marketing experience? Looking for a career switch? This is your opportunity! We aim to cultivate and develop you an always-improving mindset which allows you to be equipped with marketing skills. If you are looking to develop yourself and take on leadership roles in your future career, we are here for you! What your day to...

  • Assistant Manager

    3 weeks ago

    Singapur, Singapore U3 Full time

    Main responsibilities Be an particular domain expert and respective integration expert in terms of system logic, data flow and data quality Drive, steer and facilitate vendor e.g. external ITC, developers, release manager and scrum master to follow Mercedes-Benz development guideline, IT security guideline as well as Data protection and privacy...

  • Marketing Manager

    3 weeks ago

    Singapur, Singapore Changi Airport Full time

    Changi Airport Group is looking for an experienced Sales and Marketing Manager to transform and accelerate the growth of our travel retail business.  As part of the Advertising, Marketing and Promotions teams within the Airside Concessions Division, you will play a pivotal role in driving concession sales through various omnichannel sales and marketing...

  • Senior Manager, Marketing

    4 weeks ago

    Singapur, Singapore Ascott International Management Pte Ltd Full time

    Job Description Establish an integrated marketing communications (IMC) strategy- Develop IMC plans for the organisation's products and services- Develop go-to-market product positioning strategy and roadmaps for new and/or enhanced products and services- Determine product pricing and packaging strategies- Analyse market segments to develop new target...

  • Senior Associate

    4 weeks ago

    Singapur, Singapore DBS Bank Full time

    Business Function : Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing,...

  • Business Development Manager

    3 weeks ago

    Singapur, Singapore INFODRIVE SOLUTIONS PTE. LTD. Full time

    Roles & ResponsibilitiesLooking for an ambitious and energetic Business Development Manager with back grounds from Marketing Agencies, Digital marketing agencies, Integrated marketing agency or Advertising agency experience to help us expand our clientele. Remote Working Arrangment / WFHMondays to Fridays 9am to 6pm.You will be the front of the company and...

  • (FAST HIRE)- Marketing And Events Associate

    4 weeks ago

    Singapur, Singapore Anemo Marketing Solutions Full time

    We are one of the leading sales and marketing company in its’ industry. We help our clients by creating brand awareness and increasing their revenue. Responsibilities * Acquire new clients and maintain existing customers * Maintain and achieve customer satisfaction * Efficiently fielding and qualifying interest from lead generation * Prepare quotations...

  • Manager/ Senior Manager, Digital Marketing

    3 weeks ago

    Singapur, Singapore GovTech Singapore Full time

    Join us if you are a data-oriented and self-motivated individual, with a passion for health and digital marketing. You should have at least 5 years of relevant experience in planning and running large-scale integrated marketing campaigns, with an additional focus on social media management and advocacy.  Looking for a job that actually makes a difference? ...

  • Manager/ Senior Manager, Digital Marketing

    4 weeks ago

    Singapur, Singapore Careers@Gov Full time

    Join us if you are a data-oriented and self-motivated individual, with a passion for health and digital marketing. You should have at least 5 years of relevant experience in planning and running large-scale integrated marketing campaigns, with an additional focus on social media management and advocacy. Looking for a job that actually makes a difference?...

  • Associate Integrated Media Manager

    3 weeks ago

    Singapur, Singapore Starcom Full time

    Job Description Expectations of an Associate Integrated Media Manager: Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship) Lead on day to day running of the account with clients & agency partners Drive relationships at the appropriate levels of our...

  • System Integrator

    3 weeks ago

    Singapur, Singapore Nityo Infotech Full time

    Alexandra Building Hiring Manager,Data Processing,DCRP Core Build SG troubleshooting,Shell Script,SQL,NOSQL,System Integration,System Diagram,MLS,LAMP,information technology,Unix/Linux,Shell Scripting,database management,middleware,Apache,Jboss,LDAP,SSL,FTP,Connect Direct Experience Required 6 - 10 Years Industry Type IT Employment Type ...

  • Assistant Manager, Integration

    3 weeks ago

    Singapur, Singapore Nanyang Technological University Full time

    NTU’s Student Affairs Office seeks to achieve its mission of collaborating and co-creating a meaningful and enriching student life experience with its partners by: Promoting students’ personal growth through co-curricular learning arising from student-led activities, leadership development initiatives, residential hall programmes, inclusion and...

  • Assistant Manager, Marketing

    4 weeks ago

    Singapur, Singapore Singapore Post Full time

    locationsSingPost Centre, Level 05time typeFull timeposted onPosted 2 Days Agojob requisition idR-102161 Job Description The Assistant Manager, Marketing will play an important role in driving transformation and acceleration of growth in our retail business. He/ She will work closely with cross-functional teams to understand customer needs, market trends,...