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PR Account Manager
4 months ago
RESPONSIBILITIES
- Help drive external and internal content-lead strategies for clients in the private banking, commodities, fintech and B2B manufacturing spaces
- Develop and execute fresh and new PR campaigns that deliver results from creative angles and based on the PESO model, working with PR and digital/social teams
- Communicate with clients to help identify internal goals and the communication strategies to accomplish them in a creative and effective manner
- Work with management to identify opportunities for organic growth of client work
- Coordinate with counterparts in Mainland China, Hong Kong, India, and Southeast Asia for regional campaigns
- Identify and capitalize on editorial opportunities – we’re looking for a curious news junkie who is hungry for the next piece of coverage. You should know the local media landscape including locally based regional and international media
- Have experience with KOL/Influencer strategy and management
- Be able to advise and lead juniors servicing various client workflows and give constructive feedback on their growth and development
- Have a strong understanding of data & analytics, and be able to guide juniors on measurement and reporting to show results
- Manage client event work including strategy, resource planning and on-site support deliverables
REQUIREMENTS
- Bachelor’s degree in Communications, Journalism, Public Relations, or a related field
- 4-5 years of experience at a PR agency – experience working on B2B/Corporate clients is a must
- Excellent writing, verbal and presentation skills with the ability to speak knowledgeable with high-level executives internally and externally
- An independent worker who works well on a team and can be proactive and a self-starter
- Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner
- Must have experience interacting professionally with high-level executives internally and with clients
- Ability to prioritize multiple tasks simultaneously and work under pressure
- Proactivity and analytical thinking
- Hands-on team player adding value
Hybrid WFH
Tell employers what skills you have
Press Releases
Excellent Communication Skills
Management Skills
Editorial
Autonomy
B2B
Public Relations
Content Development and Strategy
Writing
Accountability
Consulting
Media Relations
Ability to Prioritize