Lead (Outreach & Student Devt) – Business & The Creatives Cluster

1 month ago

Singapur, Singapore Careers@Gov Full time
[What the role is]

Ranked top 20 most attractive employers in Singapore – “The Straits Times Singapore’s Best Employers 2024”

The job of an industry lead and academic is both challenging and meaningful. Not only will he/she have both the knowledge and working experience, he/she must also possess a passion for working with youths, nurturing them and moulding their characters as well as always having the finger on the industry pulse and trends. This role needs to be very proficient in digital marketing as we build on opportunities to leverage technology and social media to build capability in our students and other business initiatives in outreach. Events planning and coordination work will be required to support the Business & The Creatives (BC) Cluster’s outreach programmes. Administrative work related to teaching and School/Institutional strategic initiatives will be an important part of the job too.

The appointee must also be competent to teach in the School of Business for digital marketing and technology-related modules and/event management, particularly in at least 2 of the following areas:

•Digital Marketing Analytics
•Performance Marketing & Analytics
•Social Media Marketing and Management
•Marketing Technology

[What you will be working on]

Responsibilities:

  • Conduct lessons, create teaching and assessment materials, and facilitate learning for both Pre-Employment Training (PET) and Continuing Education & Training (CET) (youths and adult learners).
  • Develop and maintain new/existing teaching curriculum and ensure industry relevancy.
  • Work with external partners and SP schools/departments to coordinate and deliver modules effectively.
  • Help craft and run unique institutional programmes and initiatives.
  • Assist module teams to support the module teaching staff in delivering lessons and carry out other module-related matters effectively.
  • Develop and execute social media campaigns at the cluster level to effectively promote BC’s outreach activities.
  • Support key internal stakeholders to develop narratives to promote the BC brand.
  • Ideate and create compelling, engaging and high-quality content for multiple marketing platforms for our target audience. This includes website content, social media posts, videos and printed materials.
  • Maintain and update BC’s corporate webpages.
  • Monitor, engage and respond to conversations from various social media platforms and SP website.
  • Generate reports and analyse metrics of BC’s marketing platforms and website, including campaign ROIs and competitor benchmarking.
  • Manage BC stakeholders; ensure that deliverables and timelines are met.
  • Assist in planning and execution of BC outreach activities, like SP Open House, school talks, learning journeys, etc.

[What we are looking for]

Requirements:

  • 3-5 years of relevant working experience.
  • Proven ability to deliver effective digital media content and event management, will be a plus.
  • Must have experience working on digital marketing campaigns as well as managing marketing technologies.
  • Strong passion in mentoring students and show genuine concern for them.
  • A strong team player with good communication skills.
  • Resourceful and innovative with initiative.
  • Relevant qualifications in business, design or equivalent.

Successful candidate will be offered a 2-year contract in the first instance.

Closing date: 23 May 2024

If you are shortlisted for the position, you should hear from us within 30 days of the closing date of the advertisement.

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