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Digital Marketing Intern
4 months ago
– Support and implement digital marketing activities across a broad range of digital marketing channels
– Design and implement social media strategy to support business goals
– Constantly seek optimization through performance analysis, A/B, and multivariate testing, user
segmentation, landing page optimization, etc.
– Create relevant, compelling, and engaging content for multiple digital platforms for business units under the
enrichment arm Support the development of the customer journey framework to create appropriate cross-channel
strategies throughout the digital ecosystem.
– Research market trends, brand audiences and competitors, and end-to-end customer
journey to drive engagements and conversions
– Data analysis and reports including but not limited to competitor benchmarking, campaign CPA/ROI,
and effectiveness Interact, manage, and monitor the performance of external agencies
– Monitor, engage and respond to conversations from various communities on our social media
channels, including addressing customer service situations
– Provide support for influencer management and engagement; ensure that deliverables and timelines
are met.
– Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
– Develop strong relationships with colleagues. teams to ensure the efficient execution of marketing
initiatives
– Any other duties that the Company may assign