Vice President, Marketing Business Partner

4 weeks ago

Singapore MMC Corporate Full time

Marsh is the world's leading insurance broker and risk adviser. With more than 45,000 colleagues operating in more than 130 countries, Marsh serves commercial and individual clients with data driven risk solutions and advisory services. Marsh is a business of Marsh McLennan (NYSE: MMC), the leading global professional services firm in the areas of risk, strategy, and people. With annual revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses: Marsh, Guy Carpenter, Mercer, and Oliver Wyman. For more information, visit , follow us on LinkedIn and X.

Marsh is seeking candidates for the following position based in the Singapore office:

VP, Marketing Business Partners

What can you expect?

The Marketing and Communications team at Marsh are looking for a Vice President of Marketing to join the team. The role will be a marketing business partner to Specialty Risks and Advisory divisions of our business and support growth, awareness, and engagement through the delivery of strategic and integrated marketing campaigns. You will have experience in owning and leading audience-centric content marketing initiatives that contribute to business results. Additionally, you should be capable of taking full ownership of your business portfolio, from strategic plan development to timely execution, utilizing a variety of available resources. You will also have experience in website and digital content optimisation and a broad spectrum of online and offline marketing engagement channels.

We will count on you to:

  • Manage integrated campaigns end-to-end, from conceptualisation to execution, including:
  • Creation and delivery of the strategy grounded in audience insights and with clear, measurable objectives.
  • Development of integrated campaign framework (top, mid and bottom funnel), based on research of subject matter, market intelligence and in consultation with internal stakeholders.
  • Construction and management of integrated campaign plans with actions, timings, dependencies, and owners to ensure project tracking and team accountabilities, while demonstrating the ability to deliver with innovative ideas and superb quality.
  • Building in real-time analytics to be regularly reviewed and, if required, making campaign adjustments to maximise campaign return.
  • Keeping project stakeholders engaged and involved pre-, during and post-campaign.
  • Marketing and Communications Business Partner:
  • Aligning marketing plans to business strategy and deliver measurable business impact.
  • One of the key contacts for the relevant leadership groups.
  • Develop content to communicate the business proposition across multiple audience groups:
  • Identifying content requirements across key audience groups using content framework.
  • Developing relevant content with the editorial team in line with the defined strategy and project plan, and regularly assessing content effectiveness with a view to optimisation where and when appropriate.
  • Helping facilitate business, legal and brand approval for content.
  • Working collaboratively with other members of the marketing and communications team where you need business information, production and design support or other services.
  • Ad-hoc marketing activity in support of specific solutions in-line with key dates and/or periods in the marketing and business calendar.

What you need to have:

  • You have a degree in marketing, communications, journalism, or business / commerce with a major in one of these areas.
  • You will have a minimum 10 years in B2B marketing roles, preferably in the insurance/financial services industry, marketing agencies or management consulting.
  • You have strong stakeholder engagement skills, with the ability to manage multiple stakeholders including senior stakeholders with confidence and professionalism.
  • You are a multi-channel marketer with campaign conceptualisation expertise and proven lead generation experience.
  • You will be proficient in Microsoft Office (PowerPoint, Word, Excel) plus be comfortable using different marketing or communication platforms (Google Analytics, CRM like Microsoft Dynamics, Pardot, Zoom).
  • You always develop content with the audience in mind and able to make complex technical information easy to understand for a broad audience.
  • You can manage your time well, knowing your deadlines and how to prioritise and project manage.
  • You are curious about the industry, the areas we have expertise in, marketing and communication trends and ideas, and bring this into the work you deliver in the form of ideas and new angles.
  • You are interested in contributing to the energy and team environment.
  • You are happy to roll your sleeves up and get things done including getting content on a website or setting up an email template ready to send.

What makes you stand out:

  • Excellent communication and written skills in English.
  • Ability to identify the key messages of industry data and insights and present them in a compelling and creative way that resonates with the target audience's needs, preferences, and pain points.
  • Strategic thinker with ability to take ownership, prioritise work, and meet deadlines with can-do attitude.
  • Strong stakeholder management, negotiation, presentation, and analytical problem-solving skills.
  • Highly motivated and a team player with good stakeholder management skills.

Marsh McLennan is committed to creating a diverse, inclusive, and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections, and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.

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