Head Consumer Experience

4 weeks ago

Singapore Abbott Full time

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life.

Primary Function:

  • Drive digital transformation for Abbott Nutrition (ANI) Singapore organization through developing profound understanding of the digital consumer journey and leverage the digital touchpoints deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and engagement.
  • Oversee development and execution of annual activation & CRM plans across all brands with clear KPI's and participate as required in presentations to Abbott senior management.
  • Creates and oversees the execution of end to end consumer journey to maximize consumer lifetime value
  • Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary

Major Responsibilities:

Digital

  • To guide the brand teams in development & execution of best in class digital campaigns with clear linkage to E-commerce and CRM to complete consumer journey and achieve / exceed the agreed KPI's & ROI targets
  • Identify the right partners and agencies for digital & mobile first content, community management, advising on content strategy, identification of digital influencers / KOL management with ability to penetrate into dark social and closed group communities
  • Own the management of ANI SG digital channels – websites, FB / YT, whatsapp and estore
  • To guide & direct the brand marketing team and partner agencies to execute their digital campaigns delivering against brand objectives, in line with ANI & local regulatory policies.
  • Monitor and analyze digital KPI's competitive activity to recommend corrective actions and / or opportunities to over deliver .
  • Help build marketing team's digital capability to achieve digital transformation in the organization.

CRM

  • Be an active member of the marketing team for overall business planning & decision-making.
  • Based on a profound understanding of the consumer journey and how to leverage the right touchpoints especially digital to maximize new user generation & retention, this person is responsible for working with brand teams to develop annual direct to consumer engagement plan which involves recruiting new users, validating them, retain better & improve lifetime value along with calendar for all brands within their portfolio aligned with the brand objectives.
  • Study industry best practices in terms of CRM strategy and propose desired changes to be market competitive.
  • Oversee call centre team, identify the staffing needs, right technologies/ modes of engagement, with each consumer segment based on local understanding. Supported by analyst in the team for the operations management of the team.
  • Ability to work with and implement capabilities within the salesforce platform (SFDC and SFMC) – direct to consumer and marketing cloud capabilities
  • Develops a framework and dashboard to accurately measure, analyze and report performance; continually assessing the cost of acquisition and retention and provide an understanding of which channels/ programs are more effective than to drive improved return on investment & prioritization of resources.
  • In partnership with brand marketing, lead the development of consumer segmentation with tailored and relevant marketing messages to maximize effectiveness of campaigns.
  • Develop partnerships with external agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges
  • Lead the S&OP for managing consumer inquires and complaints
  • Develop partnerships with key retail and relevant database partners to increase recruitment & retention of users for the brands
  • Assesses competitive strategies as well as market insights to make recommendations to maximize the CRM programs
  • Controls the CRM budget with rigorous tracking & prioritization to deliver on business plan commitments.
  • Interacts well internally and externally with executive level management, Area & Central teams, outside regulatory bodies, agencies, customers, vendors and/or suppliers

Requirements:

  • Bachelor's Degree in Marketing/Business or related disciplines. MBA is an added advantage
  • Minimum 10 years of experience in marketing, preferably in nutrition/FMCG/healthcare/wellness with prior experience in both CRM and digital marketing
  • Experienced with Salesforce platforms will be a plus
  • Experienced in both digital marketing and managing CRM programs.
  • Experienced in managing agencies & multifunctional teams is a must.
  • Proven success record in digital marketing and digital sales capability
  • Strong leadership with demonstrated financial, analytic and organization management skills
  • Database marketing & CRM, data analytics & segmentation
  • P&L responsibility

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call or email


  • Head of Consumer Sales

    1 month ago

    Singapore Page Executive Full time

    About Our ClientWe represent an established player which is a strong recognisable brand name and due to talent mobility, there is an opportunity for an experienced and strategic Sales Leader to lead the consumer business. Job Description Reporting directly into the Head of business, this individual will be required to lead a transformational mandate, driving...

  • Head of Consumer Sales

    4 weeks ago

    Singapore Page Executive Full time

    About Our ClientWe represent an established player which is a strong recognisable brand name and due to talent mobility, there is an opportunity for an experienced and strategic Sales Leader to lead the consumer business. Job Description Reporting directly into the Head of business, this individual will be required to lead a transformational mandate, driving...

  • Intern, Apac Consumer Insights

    2 weeks ago

    Singapore Consumer Products Games & Publishing Full time

    Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of...

  • Head of Finance, Consumer Start-up

    1 week ago

    Singapore Kerry Consulting Pte Ltd Full time

    My client, a fast-growing consumer start-up, is seeking a dynamic and agile Head of Finance to join their leadership team. Responsibilities Reporting to the CEO, you will be responsible for financial planning, oversight and governance, and you will be the key business partner to the broad business (commercial and operational aspects) to drive strategic...

  • Consumer Bank Branch Oversight Function Head

    2 weeks ago

    Singapore Citi Full time

    The Consumer Bank Branch Oversight Function (BOF) Head supports the Consumer Business Risk & Control - Control Assurance Head and Retail Bank Head in managing and mitigating operational risks and control for the Consumer Branch Network as a First Line of Defense function. The BOF Head has the responsibility in administering a robust Branch Control and...

  • Head, Consumer Marketing

    2 weeks ago

    Singapore SPH MEDIA LIMITED Full time

    The position requires a highly motivated individual to manage the consumer marketing team, aim to develop and implement campaigns to grow SPH Media subscriptions. Your main responsibilities involve forming effective above and below the line advertising communications and execution that will drive targets and results set. Briefing and managing internal team...

  • Head of Consumer Sales

    1 month ago

    Singapore Page Executive Full time

    About Our Client We represent an established player which is a strong recognisable brand name and due to talent mobility, there is an opportunity for an experienced and strategic Sales Leader to lead the consumer business. Job Description Reporting directly into the Head of business, this individual will be required to lead a transformational mandate,...

  • Head of Consumer Sales

    4 weeks ago

    Singapore Page Executive Full time

    About Our Client We represent an established player which is a strong recognisable brand name and due to talent mobility, there is an opportunity for an experienced and strategic Sales Leader to lead the consumer business. Job Description Reporting directly into the Head of business, this individual will be required to lead a transformational mandate,...

  • Supply Chain Head Asea Zone Consumer Healthcare

    2 weeks ago

    Singapore OPELLA HEALTHCARE SINGAPORE PTE. LTD. Full time

    JOB DESCRIPTION:Supply Chain Head ASEA Zone Consumer HealthcareJob PurposeDefine and drive the Supply Chain strategy, from both internal and external manufacturing sources, to support and attain the top line and bottom line growth ambition of the ASEA Zone Consumer Healthcare business (325 M euros), Lead the ASEA Zona Consumer Healthcare Supply Chain team...

  • ED, Head of Customer Experience, Innovation and MtJ program Office, Consumer Banking Group

    4 weeks ago

    Singapore DBS Bank Limited Full time

    Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our...

  • ED, Head of Customer Experience, Innovation and MtJ program Office, Consumer Banking Group

    2 weeks ago

    Singapore DBS Bank Limited Full time

    Business FunctionAs the prominent bank in Asia, DBS Consumer Banking Group has a special position to help customers achieve their dreams and goals. Being a top player in the consumer banking industry, DBS provides a wide range of products and services such as deposits, investments, insurance, mortgages, credit cards, and personal loans, tailored to assist...

  • Retail and Consumer Experience Manager, Asia

    2 weeks ago

    Singapore Page Personnel Full time

    Diversity and Inclusion Career progressionAbout Our Client:Global Brand and lifestyle company. To support the strategic insight and business performance priorities for both Consumer and Premium Lifestyle brand. This role is a trusted business partner to the APAC countries teams to manage the retail and commercial business in all its present channels from the...

  • Head of Omnichannel Experience

    2 weeks ago

    Singapore HSBC Full time

    Job description Some careers have more impact than others. If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. ...

  • Consumer Insights Manager

    2 weeks ago

    Singapore Moët Hennessy Asia Pacific Full time

    Position:Moet Hennessy aims at making our commercial organization agile and efficient to deliver on our promises to shaping change, cultural and operational transformation. Our vision is to lead the future of luxury wines and spirits from nature to communities. Our company success will be created by pioneering people with passion for crafting experiences and...

  • Head of Business/ceo

    2 weeks ago

    Singapore PageExecutive Full time

    Sustainability focused agenda in consumer sector Head of organisation and greenfield projectAbout Our Client:We are representing a global consumer company that has ambitious recycling and sustainability goals and committed to crafting a strategy that makes an impact to environment; we are now looking for an experienced business leader who is passionate about...

  • SVP, Regional Consumer Collection Strategy, Risk Management Group

    2 months ago

    Singapore DBS Bank Limited Full time

    Business Function Risk Management Group works closely with our business partners to manage the bank's risk exposure by balancing its objective to maximise returns against an acceptable risk profile. We partner with origination teams to provide financing, investments and hedging opportunities to our customers. To manage risk effectively and run a...

  • Director, Consumer Products, SEA

    4 weeks ago

    Singapore WARNERMEDIA Full time

    Welcome to Warner Bros. Discovery... the stuff dreams are made of.Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life,...

  • Director, Consumer Products, SEA

    1 month ago

    Singapore WARNERMEDIA Full time

    Welcome to Warner Bros. Discovery... the stuff dreams are made of.Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life,...

  • Head of Underwriting

    2 weeks ago

    Singapore CHUBB INSURANCE SINGAPORE LIMITED Full time

    Roles & ResponsibilitiesKey ObjectivesThe role of the Head of Underwriting and Portfolio Management in the Consumer Division entails leading a team that supports underwriting, product development, and portfolio management functions for Accident & Health (A&H) and International Personal Lines (IPL) business units, alongside Independent Distribution Partners...

  • Head of Underwriting

    2 weeks ago

    Singapore Chubb Insurance Singapore Limited Full time

    Key ObjectivesThe Head of Underwriting and Portfolio Management, Consumer Division, is responsible for leading a team that supports underwriting, product development and portfolio management functions for Accident & Health (A&H) and International Personal Lines (IPL) business units, and Independent Distribution Partners (IDP) and Bancassurance distribution...