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LOB & Event Management Senior Specialist

4 months ago

Singapore SAP Full time

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

Key Responsibilities & Tasks

Responsible for achieving marketing demand generation and revenue objectives a key solution portfolio within the Southeast Asia Go-To-Market plan and priorities. Accountable for driving demand generation and acceleration by meticulously planning and executing marketing activities, programs, and campaigns. Additionally, actively collaborate across the entire marketing organization to ensure an optimal return on marketing investment for SAP, emphasizing a holistic approach beyond individual activities. This role is also responsible for overseeing event management & planning for strategic events across Southeast Asia.

Strategy Execution

  • Lead the development and execution of the marketing strategy, meticulously identifying the most effective marketing mix to address specific business needs. This includes hands-on organization of community-building events, crafting compelling scripts, managing email communication, overseeing telemarketing efforts, and implementing nurturing activities.
  • Serve as the go-to expert on brand experience, ensuring quality, consistency, and compliance are maintained across all demand generation and nurturing activities.
  • Guarantee an optimal mix of marketing activities at each stage of the customer journey, emphasizing reusability for SEA countries.
  • Act as a key liaison between marketing and sales, either representing the marketing face to corresponding sales executives or managing the portfolio in alignment with business priorities.

Lead Management

  • Contribute knowledge and insights when collaborating with key business stakeholders on the review and analysis of lead reports.
  • Demonstrate high degree of skill to proactively analyze impact of marketing programs on pipeline health and follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.

Demand Management

  • Collaborate with business stakeholders to enhance the impact of marketing, striving for improved lead quality, higher conversion rates, and optimized campaign processes
  • Develop and execute field marketing strategies for the LOB portfolio in Southeast Asia to generate demand and accelerate the pipeline effectively
  • Enable sales through high-impact push and pull marketing channels, ensuring optimal return on marketing investment for SAP by looking beyond individual activities and collaborating across the entire marketing organization
  • Leverage digital and traditional channels to create impactful marketing campaigns

Market Research/Analysis

  • In preparation for successful tactic execution, understand the market, competitive landscape and target audience, how to segment and adapt messages, and to optimize campaign tactics.

Agency Management

In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost.

Agency Management

  • In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost.

Field Enablement & relationship management

  • In consistent alignment with business stakeholders, in the development of effective marketing programs and campaign.
  • Establish and nurture relationships with key stakeholders, including customers, partners, and industry influencers
  • Ensure consistency in messaging and branding across all marketing channels
  • Collaborate with the regional marketing team & country marketing team to align program & campaigns with overall marketing objectives

Channel & Ecosystem

  • Understand the importance of different routes to market in order to leverage channels and ecosystem to optimize impact and reach of respective marketing tactics.
  • Consider how to expand the reach of campaigns as well as respective budget optimization through other revenues.

Event Management & planning

  • Oversee the planning and execution of strategic marketing events, managing logistics, timelines, and budgets across SEA
  • Source, negotiate, and manage relationships with vendors to support strategic events
  • Effectively manage internal and external resources for event success
  • Conduct post-event evaluations to measure success against marketing and business objectives.
  • Gather feedback and insights for continuous improvement in marketing operations and event planning

Experience & Language Requirements

> Minimum 5-8 years of marketing experience, with minimum 3-5 years in marketing execution

> Working in a multi-national company preferred

> Experience in/with sales

> Experience in B2B or B2C marketing

> Experience in the Tech industry is a bonus

> Project management (small to medium-scaled projects)

> Working in a team environment

Education

> Bachelor's degree or equivalent required

> Fluent in English

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.

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