Digital Marketing Executive

2 weeks ago

Singapore Marriott International, Inc Full time

Job Number

Job Category Sales & Marketing

Location W Singapore - Sentosa Cove, 21 Ocean Way, Singapore, Singapore, Singapore

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Non-Management

***Manages all online marketing and social media initiatives for a hotel. Plan and execute marketing campaigns at a property level, enabling more customized and need based online marketing for hotels. Core role is to optimize the website marketing, manage the use of the online content management tools for third parties &/or Marriott branded websites, manage and execute online advertising plan and be the primary owner of all relevant online reporting and be responsible for all Social media activities.


Key responsibility is to drive marketing solutions that will improve performance for the various online channels and together with Revenue Management team to support property's overall Revenue Per Available Room (RevPar) index and other key customer metrics according to brand.


Main Responsibilities

  • Create individual marketing plans for the hotel to drive revenue across all online customers segments (leisure travel), and work with Marketing Communications Manager, Director of Sales & Marketing, General Manager and Director of Revenue Management to ensure a smooth execution.
  • Champion of all Social media communications and brand positioning
  • Online advertising campaigns and Key word campaigns
  • Developing online web pages that promote the properties, and special offers (SOP) tied in with the destination or with the specific brand
  • Manage the hotels Guest communications platform and develop innovative communications plans
  • Destination/Hotel specific site sites development and management
  • Other Marriott websites marketing channels
  • Local and regional third party relationship executing third party tactical campaigns
  • Third party website auditing
  • Support Divisional Online Marketing Team to provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results.
  • Own the results for each property through tracking and analysis, using our proprietary performance measurement tool and other tracking systems.
  • Leverage best practices in marketing, marketing operations and working closely with Marriott Digital Services (MDS).

Website Content Management & Maintenance

  • Work with Divisional Online Marketing Manager to ensure property content/offers are up to date and consistent with brand strategies. Develop and submit offers on the hotel's Special Offer Page(s) and Destination Site(s) (if relevant). Develop landing pages for hotel(s) and destination(s) as directed.
  • Supervise online marketing campaigns with approved online agency.
  • Ensure brand consistency and reinforcement in all marketing copy, photography, communications and programs.
  • Write/proofread copy and creative for all promotional offers
  • Research and develop promotions/partnerships with local attractions to further hotels' web presence and online revenue, and negotiate on behalf of the hotels in the region for new online marketing initiatives.
  • Write text, prepare photos & work with creative for the specific opportunities
  • Locate and add our hotels to new partner marketing linking opportunities.
  • Manage and update the hotels B&F dining site, work with the hosting company to implement improvements and enhancements
  • Manage the hotels database and online EDM distribution for all promotional offers

Third Party Account Management

  • Act as the primary point person for all local and regional third party accounts
  • Plan and execute tactical marketing plan through strategic third party channels according to brand strategies
  • Maintain ongoing communication with key local and regional third party accounts
  • Host a monthly meeting with RM to address key soft spot period and need. Propose a quarterly plan for relevant third party account accordingly
  • Liaise and address BRG concerns/issues with the property's Revenue Manager
  • Provide ad hoc reporting as needed for hotels' meetings, etc.
  • Support Divisional Online Marketing team on monthly reporting from third party partners.

Guest Communication Tool

  • Design marketing strategies to drive stayrelated revenue, as well as offers that will generate repeat business for participating hotels.
  • Own the development and implementation of promotional offers to ensure timeliness to market.
  • Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked.
  • Track, measure and provide analysis on success rate and "Return on Investment" to ensure we optimize on all future offers.
  • Write/proofread copy and creative for all promotional offers
  • Build community with regional counterparts to learn about and leverage systemwid

  • Digital Marketing Executive

    2 weeks ago

    Singapore ARK DIGITAL PTE. LTD. Full time

    Job Description & Requirements:We're a small agency with a flat structure, that focuses on digital marketing for small businesses.You'll work directly with the General Manager and will be the main touch point for clientsDuties and Responsibilities: Develop social media proposal for prospective clients Conduct market research on clients competitors/industry...

  • Digital Marketing Executive

    2 weeks ago

    Singapore EU YAN SANG MARKETING PTE LTD Full time

    The Digital Marketing Executive contributes to delivery of performance driven campaigns by supporting EYS digital and e-commerce initiatives. The incumbent will work closely with the Manager, Digital & Ecommerce on SEO, SEM, affiliate marketing and paid digital performance activities. He/she will focus on using analytics to drive improved ROI and...

  • Digital Marketing Executive

    2 weeks ago

    Singapore CAPEN MARKETING PTE. LTD. Full time

    Job Description:**Kele(Company coach is provided. Daily pick-up/ drop-off at Westgate.)Digital Marketing ExecutiveAs Digital Marketing Executive, your key responsibilities would include (but not limited to):Full scope of marketing and digital marketing work, including marketing campaigns, social media campaigns, design concepts, art direction, producing...

  • Digital Marketing Intern

    2 weeks ago

    Singapore ARK DIGITAL PTE. LTD. Full time

    If you're looking to learn, we're looking for youWe're a small agency with a flat structure, that focuses on digital marketing for small businesses.You'll work directly with the General Manager as well as account executives.Duties and Responsibilities: Develop social media proposal for prospective clients Conduct market research on clients...

  • Digital Marketing Intern

    1 month ago

    Singapore Heroes of Digital Pte Ltd Full time

    Job Highlights:Work-Life Balance Career Progression2 days WFH per week We're looking for a Digital Marketing Intern who can execute Google and Meta Ad campaigns and provide a stellar client service experience. Learn about digital marketing campaign and account management (Paid Search and Social Campaigns, SEO, Video, Display).Assist in the creation of...

  • Digital Marketing Specialist

    2 weeks ago

    Singapore HEROES OF DIGITAL PTE. LTD. Full time

    Marketing Account Executive at Heroes of DigitalWe're on the lookout for a marketing account executive to handle Google and Meta Ad campaigns while delivering top-notch client service. Sounds like you? Keep on reading...Your roles and responsibilities:Execute Google ads and social media ads for clientsAct as the main point of contact and handle...

  • Digital Marketing

    2 weeks ago

    Singapore ASDOR DIGITAL PTE. LTD. Full time

    Roles & Responsibilities:Digital Marketing Specialist Position at a Fast-Growing CompanyDevelop and implement creative digital marketing strategies to boost brand visibility, engagement, and lead generation.Create and manage compelling content for social media platforms like Facebook, Instagram, and TikTok.Produce engaging written, visual, and multimedia...

  • Digital Marketing Executive

    2 weeks ago

    Singapore ADVERGREEN DIGITAL PTE. LTD. Full time

    Job Description: Conduct content briefs with clients Craft ad creative briefs for designers Create compelling ad copy, storyboards, and scripts Set up social media and search ads (e.g., Facebook, Google) Design website and landing page copy Collaborate with team members for project delivery Keep clients informed about progress Handle ad hoc tasks...

  • Digital Marketing Specialist

    2 weeks ago

    Singapore FIRST PAGE DIGITAL PTE. LTD. Full time

    Roles & ResponsibilitiesLooking to take your digital career to a whole new level? Then this role is for youFirst Page is a certified "GREAT PLACE TO WORK" and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital...

  • Digital Marketer

    1 month ago

    Singapore ARK DIGITAL PTE. LTD. Full time

    Ark Digital is a boutique marketing agency in Singapore specializing in small to medium-sized businesses. We work across various verticals, including tech, e-commerce, medical, and legal. We are seeking a versatile Marketing Specialist who excels in both design and lead generation to join our dynamic team. As a key member of our marketing department, you...

  • Digital Marketer

    2 weeks ago

    Singapore ARK DIGITAL PTE. LTD. Full time

    Ark Digital is a boutique marketing agency in Singapore specializing in small to medium-sized businesses. We work across various verticals, including tech, e-commerce, medical, and legal. We are seeking a versatile Marketing Specialist who excels in both design and lead generation to join our dynamic team. As a key member of our marketing department, you...

  • Digital Marketing Strategist

    2 weeks ago

    Singapore RENAISSANCE MARKETING (S) PTE. LTD. Full time

    We are marketing company that employ digital marketing to funnel client for clients from varies industry.Our requirement; Maintain digital dashboard of several different accounts Coordinate with sales team to create marketing campaigns Prepare EDM for company compaing Monitor key online marketing metrics to track success Ensure that the brand message is...

  • Digital Executive Intern

    1 month ago

    Singapore JOLT Digital Pte Ltd Full time

    Digital Executive Intern This job is an internship for a minimum of 3 months, ideally 6 months. It is a full-time internship starting as soon as possible. You will have a unique opportunity to be part of a dynamic Digital agency which is changing the game of an outdated industry. You will create the future with us.You will have an opportunity to dip your...

  • Digital Marketing Executive

    2 weeks ago

    Singapore FITURE&CO LLP Full time

    We are looking for a creative and talented Digital Marketing Executive to join our team at Fiture Health.As a Digital Marketing Executive, you will be responsible for developing and executing engaging content strategies for our clients, planning and implementing digital marketing campaigns, and conducting market research to identify trends and consumer...

  • Digital Marketing Executive

    2 weeks ago

    Singapore NEXT LEVEL INVEST PTE. LTD. Full time

    Digital Marketing Executive is a key person in charge of executing the company's digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. Therefore essential that he/she has hands-on experience using various digital marketing platforms (esp Facebook and YouTube).The...

  • Digital Marketing Executive

    2 weeks ago

    Singapore X-KIMI PTE. LTD. Full time

    Are you a passionate digital marketer with a flair for creating innovative online strategies? We are seeking a skilled and dynamic Digital Marketing Executive to join our team and drive our digital marketing efforts to new heights. As a Digital Marketing Executive, you will play a pivotal role in expanding our brand's online presence, attracting new...

  • Digital Marketing Executive

    2 weeks ago

    Singapore DAILYCEED DESIGN STUDIO PTE. LTD. Full time

    Are you a budding digital marketing enthusiast eager to dive into the world of interior design? Do you have a passion for online engagement and a hunger to learn and grow on the job? If you're ready to embark on an exciting learning journey, we invite you to join us as a Digital Marketing Executive in the Interior Design industry.Company Overview:At...

  • Digital Marketing Executive

    2 months ago

    Singapore DAILYCEED DESIGN STUDIO PTE. LTD. Full time

    Roles & ResponsibilitiesAre you a budding digital marketing enthusiast eager to dive into the world of interior design? Do you have a passion for online engagement and a hunger to learn and grow on the job? If you're ready to embark on an exciting learning journey, we invite you to join us as a Digital Marketing Executive in the Interior Design...

  • Digital Marketing Executive

    2 weeks ago

    Singapore LEBONHEUR PTE. LTD. Full time

    BETA You can view this job in LEBONHEUR PTE. LTD.Digital Marketing Executive / F&B / 5 Days LEBONHEUR PTE. LTD.Digital Marketing Executive / F&B / 5 Days Islandwide Full TimeExecutive1 year expMarketing / Public Relations $2,800 to $3,200 $2,800 to $3,200 Monthly LEBONHEUR PTE. LTD.Digital Marketing Executive / F&B / 5 Days MCF Islandwide Full...

  • Marketing Executive

    2 weeks ago

    Singapore SYNERGY MARKETING PTE. LTD. Full time

    Job Title: Marketing ExecutiveLocation: Singapore, SingaporeEmployment Type: Full-timeSynergy Marketing is a dynamic and innovative marketing firm dedicated to delivering cutting-edge solutions to our clients. As we continue to expand, we are seeking a talented and results-driven Marketing Executive to join our team in Singapore.Job Description:As a...