Brand Marketing Specialist with Big Mnc

2 weeks ago


Singapore WANCO MANPOWER PTE LTD Full time
The client is the world leading semiconductor company from USA. It is ranked as one of the "Top Best Places to Work in Singapore". Below position is open urgently.

Brand Marketing Specialist (12 months Contract)

Working Hours:
Monday - Friday; 8.00am - 5.30pm

Responsibilities:

  • Execution of communications and marketing campaigns to increase and strength in Singapore and Malaysia;
  • Promote organization brand via digital paid engagement (e.g., influencer engagement, youtubers, podcasters, KOLs), based on the countries' communication strategies to maximize key message delivery to the target audience;
  • Coordinate with agencies in Singapore and Malaysia to drive the brand engagement of both countries.
  • Collect online and internal feedback regarding branding projects to improve the campaign approach and effectiveness in increasing brand awareness and affinity;
  • Support the development of promotional collaterals (e.g., video, newsletter, social posts, and content copywriting) in accordance with organization corporate voice for different channel needs
  • Track branding campaign performance with solid analytics capabilities;
  • Ensure brand integrity across all marketing initiatives and communications, and successfully implement locally;
  • Align with corporate guidance in writing style guides and visual guidelines to ensure brand experience is well received by targeted audience;
  • Consult site function teams and assist with alignment to corporate brand guidelines, with support from Asia creative hub;

Job Requirements:

  • Experience in a marketing communications, public relations, social media, digital marketing, or digital advertising roles, either inhouse or at an agency or campaign planning and execution.
  • Familiar with digital and social media channels, abilities in basic photography/ videography and video
- editing is a plus.

  • Established good relationships with media.
  • Proven project management skills, ability to influence, and relationship management.
  • Have clear understanding of brands and the marketing mix.
  • Relationship management skills to manage crossfunction communications with internal and external stakeholders.
  • Growth mindset in implementing new ideas and initiatives.
  • Excellent attention to details.
  • Able to work in a dynamic and fastpaced working environment.
  • Proficient with Microsoft Office Suite or related software.


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