Real Estate Market Insights Analyst
2 weeks ago
Responsibilities
- Spearhead initial product positioning of the development to direct projects and consultants to create a product aligned with market demand and trends
- Provide market feedback to Management on competitive offerings, customer needs, and collaborate with Development Projects team for new product development ideas
- Utilize data analysis of competitor projects for product development decisions such as provisions, fittings, and market trends
- Propose intended unit mix, sizes, and review layouts for salability and market benchmarks
- Analyze competitors' pricing and recommend selling prices for new products
- Review Far East Organization Vacant Land bank for potential redevelopment opportunities
- Assist Directors in evaluating new development opportunities in Government Land Tenders and private enbloc market
Sales Development
- Develop tool kits with unique product attributes and market information for Sales team
- Provide regular updates on market trends and competitor activities to the Sales team
- Conduct monthly market reviews and performance benchmarks
- Create tool kits for upcoming product launches
- Apply gathered insights to enhance Sales team product pitches
- Ensure compliance with all statutory requirements
Requirements
- Diploma or Degree in Real Estate, Marketing, Business Administration, Data Analytics, or related field
- Minimum 2 years of relevant research/analyst experience, preferably in Real Estate
- Resourceful with strong communication and presentation skills
- Analytical with the ability to derive insights from data for sales and product development strategies
- Familiarity with local property market challenges is advantageous
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