Manager, Ads B2B Marketing

2 weeks ago

Singapore Netflix Full time

Singapore, Singapore- Partner Marketing- Netflix is one of the world's leading entertainment services with over 230 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.

Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team

  • Ads Marketing function leads the development of our core ads positioning, and the gotomarket plan to bring this positioning to life through differentiated messaging and narratives in the market. The team activates this messaging through Sales Enablement (presentations, materials, talking points) and nonsales channels to garner broad awareness and excitement amongst our key advertising partners.
The Opportunity

  • The Manager, Ads B2B Marketing will be a key architect in the Ads Marketing team's success by crafting and activating the Netflix advertising story and value proposition to advertisers across key markets in APAC. You'll work with multidisciplinary teams to develop strategic approaches to fueling brand and business growth on platform, unlocking the creative potential of ads offering.


Additionally, you will contribute to broader business tactics beyond and pursue learning and development opportunities to consistently grow and evolve as a Netflix marketer and executive.


Core Responsibilities:

  • Design and craft gotomarket strategies and narratives in an exciting way for the Sales team and their advertising clients in collaboration with Global Ads Marketing team
  • Collaborate crossfunctionally (Comms, Ad Product Marketing, Research & Marketing) to ensure a consistent ads narrative.
  • Partner regularly with international teams for launches and ongoing growth ( like Sales, Ad Product, Comms, Partner Marketing, Events, PR, and others).
  • Lead the strategy and approach for how Netflix Ads shows up at local industry events and bespoke client engagements
  • Pull together business goals, to align on audiences to target, channels to employ, countries to activate, etc.
  • Work with product and comms partners to clearly define marketing needs and coordinate various parts of the Ad Sales organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).
  • Assess the right data and insights and upcoming ad solutions to identify key B2B stories that will resonate with the region and local markets
  • Understand our partners (advertisers), and seek actionable insights to inform product and marketing strategy, and represent partners to crossfunctional teams.
  • Deliver regular updates to leadership complete with wins, challenges, and asks.

Qualifications:

  • 10+ years of experience in B2B marketing, product marketing, digital advertising or marketing communications.
  • An understanding of the CTV/OTT/Streaming landscape is preferred.
  • Experience in product positioning, narrative, and collateral development.
  • Work closely with product and sales teams to develop product strategy, positioning, and messaging.
  • Ability to develop and implement creative ideas, partner with agencies, and carefully manage competing projects with tight deadlines.
  • Develop content including blog posts, case studies, presentations, creative assets, and thought leadership that support our marketing objectives.
  • Help inform the development of new measurement products based on advertiser feedback and market insights.
  • Strong communication skills and the ability to speak and write in both English and Japanese are required.
  • Ability to work in a highly crossfunctional environment to drive stakeholder alignment and scaled communications.
  • You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).
  • We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status._

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