Marketing Campaign Manager

2 weeks ago

Singapore HSBC Full time

Some careers have more impact than others.


If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.


Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world's largest global wealth managers with USD1.4 trillion in assets.

Across Asia, where wealth pools are growing faster than in any other region, HSBC's wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion.

Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals.

We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers' needs.

We are currently seeking a high calibre professional to join our team as a
Marketing Campaign Manager.

Principal Responsibilities

  • This role is part of the Southeast Asia marketing function which is focused on the strategic priorities of Global Private Banking and aims to support revenue growth for the business. Marketing for Global Private Banking focuses on understanding customers and the identification, development and execution of marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction to meet agreed targets and objectives at both a global and market level
  • This role is responsible for working with the SVP in Global Private Banking Marketing in developing the Global Private Banking Marketing Events & Sponsorship plan, strategy and framework for delivery of all Global and regional flagship events, 3rd party sponsorships and coordination of locally deployed activity
  • Assisting to define objectives, targets and measurement MI and evaluation of success criteria within planned activity
  • Working with other teams within Global Marketing and other Lines of Businesses to define event deliverables, content and messaging and deploy accordingly
  • Assisting in development and delivery of external marketing events and activation of 3rd party sponsorships
  • Development of flexible campaign frameworks that support the overall Global Masterbrand Strategy, category brand objectives and work across a range of communication channels and platforms
  • Responsible for the effectiveness of the event and sponsorship planning process within local Marketing Teams including the briefing and coordination of all planned communication activities specifically, PR, media relations and stakeholder and internal communication and engagement that supports or promotes the activities
  • Day to day responsibility for interaction with agreed agency partners in the development and delivery of Global GPB Marketing events and sponsorship activities and providing feedback on performance and the development and monitoring of performance against agreed SLAs
Requirements

  • Minimum 5 years broad based business experience, ideally within a Financial Services based institution
  • A strong skillset in the planning, management, and delivery of events
  • Ability to think innovatively, shaping and communicating new concepts in events executing
  • Proven ability to work on multifunction projects demonstrating excellent relationship building skills
  • Proven ability to be a selfstarter with energy and drive in a challenging and dynamic environment
  • Commitment to putting the customer at the heart of all development and implementation activities
To be considered for this role, the relevant rights to work in Singapore is required.

You'll achieve more when you join HSBC.
Issued by The Hongkong and Shanghai Banking Corporation Limited.

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