Campaign Manager

2 weeks ago


Singapore Etiqa Insurance Full time
**Etiqa is looking for a dynamic individual to join our team. Do you have what it takes?

Are you:

  • Passionate about working with people?
  • A creative thinker with a positive attitude & outlook?
  • A strong dynamic communicator able to collaborate effectively?
- willing to learn, adapt & grow in a fast paced work environment?

WANT TO MAKE A DIFFERENCE?


This exciting proposition allows you to work with Etiqa, a leader in the insurance sector, optimizing your unique skill set, and getting onboard our journey towards "Making The World A Better Place".


JOB SCOPE

  • Create strategic insurance product propositions to drive endtoend lead generation, product marketing and sales campaigns via digital, retail and offline channels
  • Work with our telcoassurance partner and sales management team on campaign idealization and execution
  • Responsible to achieve business and marketing targets of campaigns through a dataled approach in identifying key customer segments and insurance needs
  • Drive campaign plan including creation of key campaign concept, design, messaging and communication materials
  • Strategise and plan the campaign calendar and execution of all marketing and leads generation campaigns
  • Collate, evaluate and report campaign performance and sales conversion against KPIs.
  • Identify trends, insights and execute plans to optimise campaign effectiveness.
  • Collaborate with partner and cross functional teams within Etiqa (such as Marketing, Analytics, Product, IT, Legal and Ops)

REQUIREMENTS

  • Bachelor's Degree with a recognised institution
  • At least 4 years of experience managing and executing product marketing campaigns in the insurance industry.
  • Demonstrated experience in client segmentation and acquisition strategies
  • A proactive individual whom is able to work independently as well as a teamplayer.
  • Goaloriented and selfstarter
  • Equipped with excellent analytical, communication and project management skills.


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