Marketing Director

2 weeks ago


Singapore WHALE CLOUD SINGAPORE PTE. LTD. Full time

Responsibilities:

  • Increasing brand awareness and market share.
  • Generate and execute a marketing plan for our Enterprise and Digital Power solutions portfolio via key focus events, programs, and campaigns.
  • Actively engaging key customers and partners, closely tracking market trends to identify and pursue new opportunities and also improve the APAC regions' existing market position.
  • Coordinating marketing strategies with the sales, financial, channel and solution teams to generate market awareness and develop a pipeline.
  • Analyse cloud market insight, develop differentiation strategy, and drive broader & deeper adoption and optimal use of and experience with Alibaba Cloud services.
  • Focuses on delivering research and advice to product management, while also advising senior IT leaders and management for technology adoption to support digital transformation in the APAC region.
  • Develops and operates regional marketing COE capabilities and improves organizational capabilities.
  • Developing and managing the marketing budget.
  • Overseeing branding, advertising, and promotional campaigns.
  • Work closely with the company's ecosystem partners, industry associations, etc to execute key marketing activities, events and campaigns.

Requirements:

  • Bachelor or master's degree in computer science and technology, electronic engineering, or marketing preferred.
  • At least 8 years of marketing experience in the ICT industry.
  • A strong understanding of the cloud computing industry, proficiency in cloudnative big data, AI, and IoT knowledge of solutions for industries such as the Internet, government, finance, automobile, and industrial.
  • Experience working in marketing (e.g. technology marketing, brand management, strategy consulting, and/or working with agencies).
  • Experience in creating campaigns that drive engagement and generate market awareness and business pipeline.
  • Marketing skills such as market analysis, product management, digital marketing, and strategic planning.
  • Extensive knowledge of marketing strategies, channels, and branding.
  • Strong leadership, communication, and collaboration abilities.
  • Must be an excellent verbal and written communicator, comfortable preparing marketing materials, and presentations, and speaking in front of groups.
  • Mandarin is essential in order to communicate between teams in China and other countries in the region.

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