Events & Project Director

2 weeks ago


Singapore ENVOY SEARCH PARTNERS PTE. LIMITED Full time
Roles & Responsibilities

The incumbent has overall responsibility for the show's performance, leading the team across all disciplines. He/She will be responsible for working and delivering event strategy, sales, content programming, budgets, and staff resourcing as directed by the Managing Director.

THE ROLE:

Brands

  • Through research, analysis, developing relationships and market intelligence, to implement strategies and initiatives to ensure the ongoing growth and sustainability of the event – writing a business plan for the event (updated annually).
  • Produces a coherent brand strategy for all four events to maintain and increase relevance to all markets, meeting visitor and exhibitor expectations.
  • Ensure that the marketing strategy is aligned with the event's commercial objectives.
  • Provide a strategic event floor plan in conjunction with the Operations Manager – designed to meet the budget target and optimise the visitor's experience and ensure constant and consistent visitor stand traffic for exhibitors.
  • Identify and implement (where possible) extra revenue streams and brand extension opportunities.
  • Monitor and report competitor activity, taking actions where necessary.
  • To get close to your market, understand its trends and develop your event around it.

General Management

  • Day-to-day management of the event team.
  • Set clear goals and objectives for all reporting staff.
  • Set, monitor and evaluate performance targets (with the aid of CRM applications).
  • Create, monitor and evaluate individual bonus plans for the show team.
  • Complete annual and mid-term staff appraisals as necessary.
  • Recruit and interview new staff where necessary.
  • Assess, develop and coach all reporting staff (including identifying bespoke training needs of individuals where necessary).
  • Motivate, coach and develop the team in all aspects of their roles, creating a transition map to expanded roles and promotion where appropriate.
  • Interdepartmental: manage relationships with supporting departments, ensuring they are aligned with the event's business objectives and commercial goals.

Sales

  • Visit and canvas at competitor and industry events.
  • Run and manage the rebook process and rebook team.
  • Role-play the sales team regularly and share areas for enhanced sales performance and best practice.
  • Manage the prospect database to ensure it is constantly updated and is fit for a purpose, falling in line with the company's CRM policy.
  • Ensure a consistently high-quality delivery in all prospect, exhibitor and partner communication, ensuring the message is on point.

ABOUT YOU:

  • Previous experience as an Event Director or Senior Event Manager.
  • Experience managing large scale trade shows.
  • Collaborative mindset and a team player are a must.
  • Passionate, driven, energetic and enthusiastic.
  • High personal standards and values.
  • A track record of achievement and over-achievement.
Tell employers what skills you have

CRM
Trade Shows
Sustainability
Budgets
Appraisals
Marketing Strategy
Event Management
Strategy
B2B
Resourcing
Market Intelligence
Writing
Team Player
Electrical Engineering
Conflict
Team Synergy
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