Strategy Director

2 weeks ago

Singapore LEO BURNETT Full time
**About Le Pub

Le Pub was created by combining the renowned Publicis Italy ("#1 Creative Agency in World" - Adweek 2021, "#2 Creative Agency in the World" at Cannes 2021, "Most Effective Ad in the world" - Kantar 2021) & best-in-class data, media and technology expertise from Publicis Amsterdam.


We are expanding globally and coming to Singapore looking for hungry and talented people.


We believe that brands can no longer merely communicate with consumers and must now earn their place in people's daily lives.

Stated differently - it's about helping brands deliver real value (rather than messages). That's why Le Pub is obsessed with creating innovative experiences that matter enough to "live in culture". Fueled by rich global data and powered by world-class creativity - Le Pub is where brands meet culture.

The most creative agency in the world

Have a look at the work.

What they say about us

**Strategy Director

The Strategy Director is responsible for creating powerful visions and roadmaps for brands - bridging brand strategy, campaign planning, experience design and innovation.

With a rich background in brand and communications planning + passion for innovation + obsession with popular culture, the director is a project leader and trusted advisor across the agency and client world.

Working closely with brand strategists, the Le Pub Culture & Data Lab, the creative teams and business leaders - the director is an expert in identifying fresh opportunities and helping a team turn opportunity into commercial magic.

**Job Description
Your role as Strategy Director is defined by 3 key areas of responsibility:
Leading the strategic approach under Marcom to support client business growth:
a. Manages a portfolio of global brands and different global workstreams

b. Hold strategic conversations with senior clients, and define key priorities for the account to support the growth agenda.

c. Champion strategic direction and elevate creative output on the account.

d. Via annual planning conversations to help define priorities for investment and what is required to deliver this

e. Via strategic approach for global and regional campaigns that build a global brand yet are locally relevant. You will work closely with the local planning team and data points from local markets to ensure we have local insights reflected in our global campaign where applicable

f. Lead the integration of capabilities and external partners to deliver a seamless campaign ecosystem

g. Via giving creative direction that delivers the most effective expression of the aligned strategy on the brand & campaign. Working closely with the creative and account team to inspire and shape the work to our global standard

h. Inspire and elevate creative work for the brands

Be the brand governance for local markets:
a. Involve in local campaigns and support strategic rigour as well as inspire and elevate creative outputs.

c. Review and support the strategic direction and creative output for local campaigns (done by local markets)

Leading the strategy department at LePub:
a. Champion the LePub strategic rigour and ensure this blueprint is implemented in APAC to inspire great work

b. Collaborate with the global planning team within LePub to build the planning community to bring best practice

c.

Train and grow planning talents not only within LePub Singapore but also planning talents who work on the business in local markets and build this community for our core clients.

d. Inspire and collaborate and help elevate creative culture within LePub

e.

Working with GM and ECD to define a growth plan for LePub, whether within existing clients or new clients in the pipeline.

Expectations as a member of our LePub global planning community

  • You believe passionately in the power of creativityData-Culture. You are curious about what's happening worldwide and within your client business & consumers. You have a keen perspective on Brands vs Culture, inspiring the team & clients with your thought leadership and best practice in building meaningful brands in culture.
  • Your ideas and voice will be heard, respected and protected with passion. Ideas are not disposable commodities; they are our most precious assets
  • You will be tested and challenged, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other
Expectations as a team leader

Your primary goal will be to nurture the next generation of leaders.

You will reflect our "People First" ethos, where we believe that the best work comes from a team that feels happy, secure and motivated, with a clarity of purpose.

You understand that humility and kindness are equal in importance to daring and initiative.

Qualifications:

  • Require 15+ years experience in a modern advertising agency (digital, integrated comms, content, Social)
  • Strong strategic thinking and experience delivering succes

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