Specialist, Content Marketing

2 weeks ago


Singapore Singapore Institute of Management Full time
Research, evaluate and drive content development based on the content strategy.

  • Craft compelling content to drive SIM brand engagement across all social media platforms (Facebook, Instagram, LinkedIn, YouTube, Telegram) including images, copy, video, audio podcasts, etc.
  • Work closely with business units (SIM Global Education and SIM Academy) to create content that speaks directly to the target audience.
  • Competent to write shortform brand content.
  • Identify creative ways to increase audience engagement, conversion, and lead generation, establishing and maintaining rapport with social media followers and strategic partners.
  • Liaise with marketing, design, external vendors to ensure consistent and accurate content and timely delivery of content.
  • Work together with the content team to manage the content calendar.
  • Keep up to date with content trends, consumer preferences, and advancements in technology.

JOB REQUIREMENTS

  • Bachelor's degree with at least 3 years of work experience, proven skills in Digital Marketing and Content Creation.
  • Working knowledge of SEO, SEM and marketing analytics required.
  • Good knowledge of personas and the customer journey.
  • Working in a digital/content agency environment is a strong plus.
  • Ability to manage multiple projects simultaneously, meet tight deadlines and perform well under pressure.
  • Good interpersonal and communication skills.
  • Creative selfstarter and resourceful individual.
  • Independent, dynamic and strong teamplayer with a positive cando attitude.

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