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Assistant Manager, Digital Marketing

4 months ago

Singapore MOUNT FABER LEISURE GROUP PTE. LTD. Full time

Digital Strategy and Planning:

  • Contribute to the development and implementation of comprehensive digital marketing strategies aligned with the overall business objectives.
  • Analyse market trends, competitor activities, and customer behaviour to identify opportunities for digital expansion.

Website Content Guardian:

  • Project manager and content guardian of MFLG's website to ensure accurate and updated information.
  • Manage and work closely with the Digital Agency to grow MFLG's social media presence with strong content strategies.
  • Oversee development of a new brand website in 2024. To work closely with various stakeholders (e.g. system vendors, IT department, business units etc.) to ensure smooth operations.

Social Media Management:

  • Social media management through content marketing & engagement waves to increase fan base and engagement rate on Facebook & Instagram accounts.

Seach Engine Optimisation (SEO)/Search Engine Marketing (SEM):

  • Develop SEM always-on campaigns to drive more conversion to online sales.
  • Tracking of ROI and lead generation to improve SEO traffic to MFLG website and online store.

Analytics and Reporting:

  • Utilize analytics tools to track and measure the performance of digital marketing initiatives.
  • Prepare regular reports on key metrics, providing insights and recommendations for improvement.
  • Review of digital performance to continuously enhance MFLG's brand visibility and fanengagement.

Collaboration and Stakeholder Engagement:

  • Work closely with crossfunctional teams, including business units, sales, and operations, to ensure alignment and integration of digital marketing efforts with overall business goals.
  • Collaborate with external agencies and vendors as needed.