Market Research Intern

2 weeks ago

Singapore TikTok Full time
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Data Cycling Center (DCC) is a data acquisition team that manages the labelling supply chain to empower AI solutions.

In layman terms, we provide labelled data (Video, Images etc) to Data Science teams to train and evaluate their machine learning models.

One of our initiatives is to implement crowdsourced labelling.

Have you ever done a capcha "click on all the photos of cars" to login? That in essence is labelling.

We believe everyday people are capable of labelling and want to collaborate with them to build the machine models of tomorrow.

We are looking for talented individuals to join us for an internship. Internships at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok.

  • Singapore
  • Summer Internship - 06 May 2024 to 26 July weeks)
  • Off cycle / Credit bearing - Starting February 2024 or 12 August 2024
About the Role

As the Market Specialist Intern for Crowdsourcing, focused on the Philippines, you will play a pivotal role in our entry into the market.

Your primary responsibility will be to identify and engage with potential crowdsourcing labellers in, leveraging your local insights, cultural understanding, and network to effectively engage the local market.


1.

Market Analysis and Strategy:

  • Leverage local insights and networks to develop market entry strategy and launch crowdsourcing
  • Target high quality and productivity workforce to match or exceed current workforce

2.

Recruitment Campaigns:

  • Devise and execute innovative recruitment campaigns that resonate with labellers.
  • Build relationships with local partners, organizations, and institutions to enhance our outreach efforts.
  • Ensure our messaging and engagement approaches are culturally sensitive and respectful.

3.

Performance Monitoring:

  • Monitor the success of recruitment campaigns and adapt strategies based on results.
  • Provide regular reports on market engagement progress and insights.

Qualifications:

  • Persuing Bachelor's degree in Business, Marketing, International Relations, or a related field.
  • Proficiency in English and local language(s).
  • Experience with visualization tools like Tableau and Power BI
  • Python and SQL are a plus
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

For TikTok

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