Senior Marketing Executive
3 weeks ago
This role will be reporting to the Head of Business Development in Singapore, with dotted line to the Senior Marketing Manager in Hong Kong.
Job Responsibilities:
- Assist in developing and executing marketing strategy and marketing plan
- Liaise internally with cross functional departments and externally with creative agencies and vendors
- Develop and prepare marketing materials for both ATL/BTL usage, include but not limited to sales kits and digital channels promotions
- Perform SEO, SEM, Performance Max and any other means of channels, to provide insightful reports for management review and achieve company objectives
- Plan and execute social media platforms including but not limited to LinkedIn, Facebook & Instagram
- Daily operations and maintenance of the platforms, including enquiries and comments handling, content creation based on local business strategy
- Provide marketing materials support include sales kits, and other internal functions
- Assist in any ad hoc duties as requested
Job Requirements:
- Bachelor Degree / Diploma in Marketing or related discipline with 24 years relevant experiences
- Exposures in startup, fintech or SaaS industries would be a plus
- Solid understanding of app and web development, standards, and best practices including web analytic tools (like Google Analytics), Adwords and web content management systems is a must
- Excellent knowledge and handson experience in SEO & SEM, display ad, bid management executions and social media management
- Selfinitiator, independent and able to undergo projects starting from scratch
- Team player, detailminded with strong multitasking skills
- High proficiency in MS Excel, Powerpoint and Chinese word processing
- Fluent in Mandarin and English to liaise with Mandarin speaking counterparts
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