Marketing Manager

2 weeks ago


Singapore PERSOLKELLY SINGAPORE PTE. LTD. Full time
Roles & Responsibilities
The Customer Segment Marketing Manager is responsible for identifying and targeting specific customer segments, developing strategies to engage and retain these segments, and maximizing revenue and profitability through targeted marketing campaigns. This role requires a strong understanding of consumer behavior, market trends, and data analysis to effectively reach and resonate with target audiences. The ideal candidate will have proven experience in customer segmentation, marketing strategy development, and campaign execution.Location: Deport RoadContract Duration: 2 yearsSalary up to $7,600Responsibilities:
  • Develop and execute marketing strategies to target specific customer segments, including defining target segments, identifying key insights and trends, and creating targeted messaging and campaigns
  • Collaborate with cross-functional teams, including product, sales, and marketing, to ensure alignment on customer segment priorities and goals
  • Develop and manage customer segment marketing plans, including budgeting, forecasting, and tracking performance metrics
  • Responsible for design, development and execution of go-to-market (GTM) marketing plans for specific industry verticals or customer segments
  • Identification and assistance in establishing third-party relationships designed to provide offerings throughout products, services, and solutions lifecycle to a specific segment or industry
  • Works on complex problems/projects analyzing situations or data with an in-depth evaluation of multiple factors
  • Applies advanced subject matter knowledge to complex business issues and is regarded as a subject matter expert
Requirements:
  • At least a Bachelor's degree in Marketing, Business, or related field
  • 7 years of marketing industry, sales, and/or channel experience
  • Strong analytical and strategic thinking skills
  • Excellent communication and collaboration skills
  • Experience with marketing automation and analytics tools
Interested candidate please click APPLY to start your job journey and submit your CV directly through the official job application platform - GO Mobile.We regret to inform that only shortlisted candidates will be notified.By sending us your personal data and curriculum vitae, you consent to the collection, use, and disclosure of your personal data for the specified purposes. You acknowledge that you have read, understood, and agree with the Privacy Policy.Skill Set:
  • Forecasting
  • Data Analysis
  • Entertainment
  • Segmentation
  • Public Sector
  • Customer Relationships
  • Channel
  • Targeting
  • Marketing
  • Customer Marketing
  • Accountability
  • Budgeting
  • Job Search
  • Trade Marketing
  • Financial Services

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