Marcom Executive

2 weeks ago

Singapore R SYSTEMS (SINGAPORE) PTE LIMITED Full time
Support Marcom team to develop and execute effective marketing and communications strategies and go-to-market plans.

  • Manage and execute new, nontraditional marketing channels, content approaches, and partnerships to build brand awareness, shape perceptions, drive purchase behaviour, drive engagement and nurture brand loyalty.
  • Supporting Marcom team in all Go-ToMarket plans to gain new customers through communication efforts.
  • Work with marketing and business teams to develop strategies and campaigns to acquire new/existing customers.
  • Work closely with creative agencies on developing and executing communications that may include paid advertising, websites, social media, instores and/or onground activation.
  • To support in the planning and execution of events that includes sourcing, logistics, communication, and collaterals needed for brand, product and service launches.
  • Ensure consistency in key communication messages across all customer touchpoints online, shops and etc.
  • To manage and execute ATL, Social, and Digital integrated communications that aid retail operations, including and not limited to Instore POS, visual display, direct mailers, electric mailers, and flyers.
  • Keep abreast of marketing trends & adopt a testandlearn mentality.
  • Management of allocated marketing budgets that includes raising PO, closing invoices, and forecasting.
  • Diploma or Degree in Marketing / Mass Comms / Digital Marketing preferred.
  • Min 12 years relevant working experience in a consumer environment, working with or developing communication materials, in a marketing communication role, advertising or marketing agency.
  • Strong organizational and project management skills with the ability to multitask, and good interpersonal skills will be essential.
  • Strong verbal and written communication skills, with an eye for detail,
  • Adaptable to a fastpaced environment with the constant need for changes due to the nature of the business and be a resourceful individual.
  • Basic knowledge of digital marketing media channels and ad formats.
  • Understanding of Social media and its associated trends.
  • Great interpersonal skills & good project management to work with multiple stakeholders internally and externally.
  • Natural flair for creative work and content will be an added advantage.
  • Can do attitude, eager and willing to learn.

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