Communications & Marketing Manager Asia

2 weeks ago

Singapore AXA Full time

Communications & Marketing Manager Asia
Singapore


Our Communications and Marketing (C&M) function drives a high level of market visibility for our expertise, products, services, innovation and thought leadership, especially among brokers and the industries we serve.

We build and protect AXA XL's market and internal reputation by proactively shaping and executing an _Integrated_ _Communications and Marketing Strategy_, in close alignment with the company strategy and business goals.

We deliver our messages across different channels, using different digital tools.

DISCOVER your opportunity
What will your essential responsibilities include?


As Communications & Marketing Manager, Asia you will be part of a small dedicated regional team as well as a strongly connected global team.

Acting as an internal adviser, you will work closely with senior Business Leaders in the region to develop the Communications and Marketing plan and then prioritize, plan and execute marketing & communication activities for specific businesses in support of their objectives.


Based in Singapore, you will deliver the plan by working closely together with our Regional Communications and Marketing Director, APAC and with other members of the C&M team across the world, aligning our Communications and Marketing capabilities behind specific activities and our growth ambition in Asia.

What will your essential responsibilities include?

  • Work with individual leaders to develop communications and marketing plans for various lines of business, countries and/or the region as a whole, These plans should encompass clear and achievable prioritie aimed at enhancing brand awareness and driving business growth in the Asia region, with particular focus on Singapore and Hong Kong, as well as other key Asian markets.
  • Lead and collaborate with crossfunctional teams to create compelling marketing materials, including digital and social media content, advertising as well as sales collateral, to effectively promote our products and servies in alignment with the company's brand positioning.
  • Actively contribute to the Asia growth strategy and key business inititaives, such as energy transition, global clients, cyber and specialty.
  • Plan and execute industry sponsorships, presence at industry conferences and own events, collaborating with internal teams and external partners to ensure successful and impactful participation.
  • Enhance senior regional leadership market visibility using tactics such as press releases, media interviews, speeches and presentations making sure messages are accurate and timely incorporating global and regional messaging as well.
  • Coordinate, review and publish materials that showcase AXA XL expertise on 'own' platforms like Fast Fast Forward as well as other trade and industry vehicles and media, including social media, as appropriate. Serve as point of contact for media, liaising closely with management.
  • Assist in developing internal local communications tactics to contribute to colleague engagement and make sure colleagues are informed of business developments, opportunities, updates. Tactics include monthly newsletters, blog posts, intranet, support of Town halls, internal messages.
  • Manage and nurture relationships with external partners, agencies, and media outlets to maximize the company's presence and visibility in the region.
  • Effectively manage your project portfolio and budget, prioritizing critical deliverables.
  • Tracking marketing metrics contributing to reports on communications & marketing effectiveness.
  • Be an integral member of the Singapore Executive Team.
  • Effectively represent the C&M function at internal business meetings and external industry events.
  • Identify opportunities and develop avenues to support crossselling initiatives.
In this role, you will report to the
_Regional Communications and Marketing Director, APAC_, and
_CEO, Singapore. _

SHARE your talent
We're looking for someone who has these abilities and skills:

  • University degree, preferably a BA in Marketing or Communications, or MBA.
  • At least eight years' broad experience in commercial and/or B2B marketing, working across disciplines including events mangements, marketing, advertising as well as some communications experience including social media and internal communications.
  • Preferred experience in Insurance of Financial Services industry.
  • Ability to work independently and effectively act as an adviser at management level, with excellent written and oral communication abilities, including presentation skills.
  • Strong ability to plan, prioritize, monitor and collaborate, and to execute timecritical tasks effectively across different projects running in parallel.
  • Ability to "connect the dots" and maximize marketing and communication impact with creative ideas executed across different channels.
  • Strong interpersonal skills and ability to collaborate constructively with intern

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