Marketing Communications Executive

2 weeks ago


Singapore KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD. Full time

Functional objectives:

Enhance brand performance & awareness in new/existing market/audience. Design/boost customer experience & journey.

Responsibilities:

Marketing Campaigns:

  • Use a datadriven approach to measure Marketing Return on Investment (MROI).
  • Maintain and coordinate the campaign calendar, integrate new techniques, and ensure coordination between online and printed activities.

Planning and Execution of Local Events:

  • Identify, book, and manage exhibitions and events.
  • Manage the local exhibition and event budget.
  • Organize exhibition requirements in collaboration with marketing teams.
  • Produce postevent reports to measure MROI and assess lead progress.

Social Media and Website Activity:

  • Develop the local website and actively update content.
  • Identify leadgenerating opportunities from website information.
  • Manage and evaluate social media activities for performance improvement and lead generation.
  • Implement effective social media advertising campaigns.

Trade Press and Printed Advertising:

  • Coordinate press releases and technical articles for trade publications.
  • Regionalize press releases with assistance from sales/product teams.
  • Write press copy for product releases, industry trends, and topics.
  • Create advert copy for print and digital formats.

Lead Capture, Data Analytics, Competitor Analysis, and Administration:

  • Ensure proper capture and update of lead data using relevant systems and CRM.
  • Monitor sales lead progress through the CRM and report back on progress.
  • Regularly report on marketing activities progress and results to demonstrate MROI.
  • Identify competitor presence and promotional activities.
  • Ensure compliance with local laws for marketing activities.


The role also involves promoting eBusiness opportunities and digital sales tools internally and externally, along with any other ad-hoc duties as assigned.


Qualifications:

  • Minimum 3 years experience in a marketing or communications or relevant PR role, preferably gained in a technical/manufacturing, B2B, MNC environment
  • Proficient in Microsoft Office packages including Word, Excel, PowerPoint, and Outlook.
  • Previous experience of digital marketing tools is preferred
  • Good English. Excellent communication and social skills written and verbal


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