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B2b Marketing Senior Executive

4 months ago

Tampines, Singapore Nestle Operational Services Worldwide SA Full time

Position Snapshot

Location:
Changi Business Park, Singapore

Company:
Nespresso Singapore

Type of contract:
Permanent

Position Summary
Joining Nespresso means embarking on a unique adventure within a growing, innovative company.

At Nespresso, you will learn about our passion for perfection and for the exceptional, and about our values, which are guided by this same passion:
Nespresso excellence.

We are looking for a B2B Marketing Senior Executive to be part of our exciting Nespresso marketing team.

In this position, you will manage and grow Nespresso's professional product portfolio of coffee, machines, accessories and services, by implementing global product launches and plans, executing local initiatives based on Singapore's professional customer needs.

In addition, you will manage one direct report and work closely with Brand Communications & B2B Commercial teams.

A day in the life of...

Manage the professional product portfolio:

  • Drive awareness for the Nespresso Professional (NN Pro) propositions among decision makers and endusers including local abovetheline campaigns for office with brand communications team
  • Derive strategies to grow awareness and consideration amongst the key B2B (BusinesstoBusiness) segments of Office and HORECA, in close cooperation with B2B commercial team
  • Execute the product strategy and execute commercial value propositions (incl. new products/services)
  • Scale up impact of the local digital presence, including the NN Pro website, through content adaptation, creation and activation in close cooperation with the local brand communication and ecommerce teams
  • Review the channel's portfolio performance continuously to understand and suggest possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
  • Conduct annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
  • Benchmark local performance with international best practices and local competitive environment
  • Manage and develop 1 direct report, a B2B Marketing Assistant, who supports in administrative and operational matters

Implement global product launches and initiatives to meet local market business and marketing objectives:

  • Conceptualise and execute all launches in the area of coffee, machines, accessories and services for the channel
  • Execute the activation (e.g. acquisition, promotion) strategy for the channel
  • Execute market specific local initiatives
  • Support continuous improvement through conducting preand postevaluations of product launches & themes

Lead Generation:

  • Execution of lead generation activities, esp for office, including direct mail campaigns, CRM and events
  • Collect and process leads and match these with Nespresso customer knowledge to determine 'readiness' of each lead and determine relevant followup actions, in collaboration with media team, CRM and agency
  • Proactively explore new lead generation strategies and tactics
  • Efficiency analysis of the different lead generation marketing activities
  • Review of and constant optimization of the sales tools, e.g. presentation, materials, speech

What will make you successful

  • University degree in marketing, commercial or equivalent
years experience in Product and/or Brand management role

  • Worked for an organisation with leading brands and a strong commercial mindset
  • Experience in project management (of complex projects)
  • Experience in the B2B or HORECA segment is a bonus