Manager, Corporate Affairs
2 weeks ago
Responsibilities
The role involves managing public relations (PR) and corporate communications, being in charge of building a strong network with news media, boosting awareness, influencing public opinion through various communication channels to elevate brand or product visibility. This also includes offering advice to Far East Organization's business leaders and establishing communication protocols.
- Lead the planning and execution of PR and communications strategies for the corporate and business unit brands to enhance the company's image and brand recognition
- Establish protocols and maintain corporate governance standards for all communication materials
- Create and implement innovative PR campaigns by transforming brand messages into compelling media concepts and stories
- Utilize diverse media channels to maximize brand exposure through press activities, interviews, editorials, and listings
- Build positive relationships with editors, journalists, influencers, and other relevant parties in traditional media and publications
- Develop and edit press releases, speeches, articles, and other editorial materials
- Ensure company's readiness for crises by implementing management frameworks and supporting business groups
- Collaborate with business units and overseas offices to handle sensitive issues and uphold the company's reputation
- Advise on PR campaigns aligned with corporate and brand direction, focusing on local priorities
- Supervise external PR and communications agencies
- Analyze and report on the outcomes of PR campaigns
Leadership Responsibilities
- Provide guidance to key stakeholders and leaders in corporate PR
- Set objectives for the team, train and monitor performance
- Foster the growth and development of team members
Requirements
- Degree in Public Relations, Mass Communications, or related fields
- Minimum of 10 years' experience in public relations, corporate communications, and crisis management
- Comprehensive understanding of the media landscape
- Strong network of PR and media contacts
- Outstanding verbal and written communication skills
- Excellent presentation, interpersonal, and stakeholder management skills
- Experience in PR agency or real estate industry is a plus
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