Regional Assistant Marketing Manager
2 weeks ago
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world\xe2\x80\x99s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent \xe2\x80\x93 that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn\xe2\x80\x99t that beautiful?
Objective of the role * Work closely with the markets in SEA, HK & Taiwan to implement the approved Marketing strategy for the Elizabeth Arden brand and all the licensed Brands To support and assist the Regional Marketing Manager in all areas to ensure the objectives of the Marketing Department are met. Responsibilities
Marketing Strategy To drive the master marketing calendar for the region as defined by RMM. This includes the forecast of all innovations & collaterals, the definition and execution of the merchandising guidelines, launch activities, events & media campaign planning. To understand how this plan can be implemented by country. Be able to customize & recommend while working on the defined A&P of each account in collaboration with the various markets. To work with RMM to implement all the above into a financial plan which fits the given budget & monitor it through the fiscal year. To work with RMM to lead a launch plan for all key launches and ensure the execution is as per planned. Media & PR To work with RMM to define the relevant media strategy by brand & by market with given budget. To understand how to plan the media budget & be able to develop a media brief by account. To work closely with agency to identify all opportunities and maximize ROI for all media campaigns in Singapore. To challenge the markets when activities are not planned or budget is not allocated in an optimal way. To plan and coordinate all PR events with the distributors together with RMM. Liaise with fashion houses (Juicy Couture & John Varvatos) to work on tie-up events & generate synergies between teams. Forecasts Management To manage forecasts for innovations efficiently \xe2\x80\x93 optimize forecasts accuracy, ensure that forecasts are entered in due time, manage the flow of information between various departments. To monitor the master forecast tracker and ensure that all programs are fully forecasted as per budget & minimize quarterly liabilities. To monitor the monthly forecast rollover, update the monthly DME file & be able to provide relevant information to the forecasting & finance teams during the monthly forecast consensus meeting. To ensure & monitor an optimal & efficient assortment for all markets. Visual Merchandising & Counter Design To work with RMM and be responsible for all counter renovations & designs projects of the region. Work closely with each distributor & our design agent to define functional designs that are in line with our corporate look. To make sure that all materials are globally approved & follow up on all creative requests. To monitor all promotions across the region \xe2\x80\x93 provide necessary guidelines and template in due time. To define the regional transparency and Visual Merchandising strategy and ensure in-store excellence across all locations. To ensure that the internal picture library is updated every time market visit is done. To manage & recommend projects in partnership with local contractor to source for more optimal materials and develop specific tools for the region in terms of POS. Market Support To provide all necessary information & tools to support the markets on specific and ad hoc requests. To liaise with the Regional Marketing Team and other EA Corporate Departments to fulfill requirements of the portfolio. To assist on the development of a monthly newsletter to share best practices and success stories across the region. To assist with any other related projects and tasks Requirements
Knowledge, Skills & Abilities Brand builder (not product developer) Good knowledge of the SEA+ HKG business a plus Good analytical skills Strong influencing skills Good communicator, internally and externally Curious, pro-active, self-starter Fluent in English (both written and spoken) Fluent Chinese reading and writing is a plus Excellent PC skills Qualifications
Diploma or a University graduate, preferably with marketing or business degree Minimum 3 years\xe2\x80\x99 experience in a similar experience (regional marketing coordination role) in a cosmetic or FMCG company. Luxasia
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