Demand Generation Professional

1 week ago

Singapore IBM Full time

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.


Your Role and Responsibilities
A Demand Strategist is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions.

A Demand Strategist will:

  • Understand business requirements and develop the strategy for the full customer journey to drive demand, in partnership with Marketing disciplines (Media, Automation, Digital) and with other Marketing teams for Singapore, Southeast Asia, and Japan region.
  • Translate business objectives into worldclass marketing experiences with committed outcomes and expected ROI for the business of Systems and Cloud business unit.
  • Define audience targets and priority markets in partnership with other Marketing teams to align to a globalization plan.
  • Outline the required business outcomes and objectives from the Demand Plan to the Marketing discipline teams, providing direction regarding suitable channels for execution.
  • Utilize endtoend marketing funnel and business contribution reporting, communicating results with the business and with Marketing disciplines in order to optimize the customer journey for Singapore, Southeast Asia and Japan region.
  • Own elements of Sales enablement, including response projections.
  • Own the relationship from a Sales-Qualified Lead to Win conversion viewpoint, to ensure that opportunities are converting into revenue for real business growth.

Requirements:

  • Minimum of 15 years of marketing experience in IT business segment.
  • Strong understanding of IBM's Systems and Cloud products and services.
  • Client-Centricity and Understanding the buyer.
  • Ability to work in tight collaboration with marketing and sales teams.
  • 5+ yeas of sales experience is desirable to create business opportunity from marketing side.

Required Technical and Professional Expertise
As above.

Preferred Technical and Professional Expertise
As above.

About Business Unit


IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.


In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.


Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company.

They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers.

The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

About IBM


Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain.

Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.


Location Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.

IBM is also committed to compliance w

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