Asean South Asia

2 weeks ago

Singapore Pierre Fabre Full time
Qui sommes-nous ?


Pierre Fabre est le 2ème laboratoire dermo-cosmétique mondial, le 2ème groupe pharmaceutique privé français et le leader des produits vendus hors prescription dans les pharmacies en France.


Son portefeuille compte plusieurs franchises médicales et marques internationales dont Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive et Pierre Fabre Oral Care.


Implanté depuis toujours en région Occitanie, fabricant plus de 95% de ses produits en France, le groupe emploie près de collaborateurs dans le monde et distribue ses produits dans quelque 130 pays.

Pierre Fabre est détenu à 86% par la Fondation Pierre Fabre, une fondation reconnue d'utilité publique, et secondairement par ses collaborateurs à travers un plan d'actionnariat salarié.


En 2019, Ecocert Environnement a évalué la démarche de responsabilité sociétale et environnementale du Groupe selon la norme ISO 26000 du développement durable et lui a attribué le niveau « Excellence ».

Pierre Fabre est reconnu comme l'un des « Meilleurs Employeurs du Monde 2021 » par Forbes.

Notre groupe est classé dans le Top 3 de l'industrie cosmétique et dans le Top 10 de l'industrie pharmaceutique dans le monde.

Nous sommes convaincus que notre engagement et notre passion font préserver notre indépendance et vivre notre raison d'être.

Votre mission

Company website:

ROLE:


You will be the marketing leader and expert for ASEAN & SOUTH ASIA territories and responsible for regional product strategies, forecast, budget and marketing campaign development (offline and online including Ecommerce).

You will deliver recommendations and support our local distributors, guiding their local teams according to headquarter and brands strategies.

Countries:
Indonesia, Malaysia, Philippines, Thailand, India, Bangladesh, Maldives.

Structure of the Team:
another Product Manager is supporting the team with who you will split the perimeter. Reporting line Marketing Director / Export Manager

MAIN MISSIONS:
In close collaboration with sales teams, Digital marketing & e-retail for your area:

  • Participate in the development of a local marketing strategy
  • Adapt consumer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
  • Ensure correct adoption of the brand/franchise image and values locally
  • Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
  • Contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
  • Measure the performance of omnichannel marketing action plans and propose plans for improvement
  • Participate in drawing up and tracking the budgets and key performance indicators for the department

CONCRETELY:

  • Campaign Activation_
  • Participate in the definition of the 360o marketing strategies for each brand and each country and support the distributors in the implementation of these strategies while respecting the allocated
budgets.

  • Analyse products launches and omnichannel campaigns and measure return on investment to implement corrective actions and new orientations if necessary.
  • Development of marketing tools (POS, Merchandising, Digital, E-Commerce) on ASEAN & SOUTH ASIA level to generate more harmonization of our brand image and on a regional level to create synergies, by ensuring they are in line with the brands' standards and regulatory constraints
  • Organize and participate in communication events such as podiums, live streaming, consumer workshops, or media/ KOL events when necessary.
  • Category management_
  • Support in the adaptation of HQ business and products strategies for Local context to achieve business KPIS and communication of new marketing launches, materials, and best practices to local partners to support them in launch preparation
  • Definition of the assortment per country with pricing strategy and recommendation for all new product launches
  • Competitor monitoring and deep market analysis to provide insights regarding potential business area (analysis of local sales report, Nielsen report )
  • Collaborate with Finance and Logistic teams for novelty forecasts and supervision of the whole forecast process for assigned markets by making sure they are in line with the marketing plan and budget objectives (analysis in value and units on monthly basis).
  • Responsible for budget and followup of retail products & samples orders with Finance team in order to provide adjustments with local partners
  • Follow up on product codes changes as well as formulas, packaging and updates of order forms in partnership with internal Regulatory team by ensuring products registration are implemented on due time according to the marketing plan
  • Provide on monthly ba

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