User Marketing Operations Specialist

2 weeks ago

Singapore VIPSHOP SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Responsibilities:

User Engagement and Conversion

  • Maintain strong user relationships, optimise user engagement strategies, and drive increased purchase conversions.

CRM Operations and Optimisation

  • Create and execute effective push notifications and email marketing campaigns.
  • Analyse sales performance data to refine product recommendations and content strategies.
  • Continuously monitor and improve open rates, click-through rates, and overall conversion funnel performance.

Content Strategy and Copywriting

  • Develop compelling push notification and email marketing content, aligning hot-selling products with relevant themes.
  • Optimise copywriting to maximise open and click-through rates.

Social Media Trend Analysis and Product Recommendation

  • Stay informed about trending topics on social media.
  • Actively participate in team discussions to plan and implement timely push content strategies.
  • Proactively identify and recommend products that align with current trends.

Cross-Functional Collaboration

  • Collaborate with the Onsite Operations team to analyse and leverage the performance of content and products.
  • Foster teamwork to amplify results and optimise future campaigns.

Requirements:

  • Bachelor’s Degree in Marketing or a related field.
  • No prior experience required, but relevant internships or 1-3 years of cross-border e-commerce experience is a plus.
  • Passion for shopping and e-commerce industry.
  • Strong attention to details and ability to thrive in a fast-paced start-up environment.
  • Proactive, positive attitude, and excellent communication and coordination skills.
  • Proficient in Microsoft Excel for data analysis and visualisation.
  • Excellent English copywriting skills.
  • Bilingual in English and Mandarin in order to communicate with Chinese speaking counterparts in HQ on a daily basis.

Tell employers what skills you have

CRM
Turnkey Projects
Microsoft PowerPoint
Microsoft Office
Microsoft Excel
Data Analysis
Social Media
Interpersonal Skills
Marketing Strategy
Content Strategy
Email Marketing
Trend Analysis
Project Management
Digital Marketing
Attention to Details
Copywriting

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