Manager, Social
4 weeks ago
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.
We are united by a common goal - to reimagine the future of beauty.
Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).
The opportunity:
Manager, Social & Community Marketing (1-Year Contract)
Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.
We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise and selection, planning our loyalty program, writing copy to building exciting in-store experience, we are constantly finding ways to remind beauty lovers why Sephora is extra-ordinary and cement our place as an authentic beauty expert.
As a Manager, Social & Community Marketing, you will be responsible for Community Engagement marketing (branded experiences connecting consumers, media and influencers to Sephora) that drives brand consideration and keeps Sephora competitive and beloved by clients.
Reporting to the Senior Manager, Brand & Communications, you will lead efforts across key pillars of marketing: Social & Influencers, Brand Partner Marketing, PR Events, Creative, as well as external partnerships (brand partners, event agencies etc.).
You will shine here if you enjoy...
- Being a Community Marketing Strategist – Managing and developing community strategies to drive engagement and social share of voice across SEA and Oceania region
- Managing and scaling current influencer programs including micro/ nano (Sephora employees) and mid-macro influencers (Sephora Squad program) in partnership with local marketing stakeholders
- Managing external agencies to ensure delivery of on-time aligned content calendar plans with influencers and BAs in the program
- Delivery of on-time aligned regional community toolkits for Sephora’s trend-led marketing campaigns
- Being the custodian of our unique Sephora brand codes and expressions through community toolkit deployment
- Championing our customers – always briefing content through the lens of our customers
- Delivery of on-time post-mortem reports providing comprehensive performance and analysis for all influencer and BA led initiatives
- Analyzing and reporting on Sephora’s Impact and Engagement Metrics across Owned & Earned social platforms via influencer marketing utilizing data from the Social Listening tool
- Innovating new ways to improve and test and potentially scale new ideas / execution through key learnings across markets
- Supporting as the key community contact for all brand partners, advising brands on how to win at Sephora from an influencer marketing POV to achieve mutually beneficial business objectives
- Managing regional agencies and own and deploy allocated budget, overseeing invoice processing, and following up on vendor payments
- Leading reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Marketing Leadership team, Integrated Marketing, Creative, CRM & Loyalty & Customer Experience), Merchandising (including Visual merchandising), Retail operations, In country teams and Stratcom/GMs
- Employing a strategic approach to process; organize and divvy up work effectively
- Demonstrating our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative
We would love to hear from you if you are/have…
- At least 5 years of professional experience in social media platforms and influencer marketing preferably within the retail, beauty industry
- Prior experience working in PR events will be an added advantage
- Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment
- Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
- Experience managing and working within an allocated budget
- Experience working with cross functional partners or clients to meet their business needs
- Ability to organize and manage multiple detail-oriented projects and to meet deadlines
- Willingness to approach projects with a can-do attitude and create process where there isn’t one
- Proficiency in Word, Excel and PowerPoint
- Strong management skills
- International exposure
- Aligns the team in the mission and vision
- Understands the importance of team culture and dynamics
While at Sephora, you’ll enjoy...
- The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
- The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- The culture. As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty.
You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
Tell employers what skills you have
Creative
Communication
PR events
Management Skills
Social Media Strategy
Social Media
Influencer Marketing
Cross Functional Relationships
Project Management
Beauty Industry
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