Marketing and Content Executive

3 weeks ago

Singapore CHELLO PTE. LTD. Full time
Roles & Responsibilities

Position Overview:

We are looking for a versatile and dynamic Marketing & Content Executive to join our team. This role is integral to shaping our brand’s presence, driving engagement, and ensuring seamless execution of marketing and ecommerce operations. The ideal candidate is a creative thinker with strong organizational skills and a passion for storytelling, collaboration, and results.


Key Responsibilities:

Social Media Management:

  • Plan, execute, and manage content across social media platforms (Instagram, TikTok, Facebook, etc.).
  • Develop and maintain a content calendar to ensure consistent and strategic posting.
  • Engage with the online community by responding to comments, messages, and fostering meaningful interactions.
  • Analyze social media performance metrics and provide insights for optimization.

Content Strategy & Creation:

  • Develop and execute a content strategy that aligns with the brand’s vision and objectives.
  • Create high-quality and engaging content, including photos, videos, graphics, and written posts.
  • Stay updated on trends to craft innovative and relevant content, particularly for platforms like TikTok and Instagram Reels.
  • Collaborate with the design team to ensure brand consistency.

KOL and Brand Collaboration Management:

  • Identify, outreach, and maintain relationships with key opinion leaders (KOLs) and influencers.
  • Plan and execute collaborations to boost brand visibility and engagement.
  • Manage partnerships, and co-branded campaigns.

External Vendor and Service Provider Management:

  • Coordinate with external vendors to ensure timely delivery of assets and services.
  • Manage relationships with digital marketing agencies, freelancers, and other service providers.
  • Ensure projects are executed within budget and timelines.

Ecommerce Backend Support:

  • Manage and update product listings, descriptions, and images on the ecommerce platform.
  • Set up promotional campaigns, discounts, and vouchers on the website.

Marketing Campaigns:

  • Assist in developing and executing marketing campaigns across channels.
  • Collaborate with internal teams to plan and execute seasonal promotions and launches.
  • Track the performance of campaigns and prepare post-campaign analysis reports.
  • Contribute to email marketing efforts, including drafting and scheduling newsletters.

Key Skills & Qualifications:

  • Proven experience in social media management, content creation, or digital marketing.
  • Strong creative and analytical skills.
  • Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media platforms.
  • Basic knowledge of ecommerce platforms.
  • Excellent project management and organizational abilities.
  • Strong interpersonal and communication skills for managing external relationships.
  • Familiarity with analytics tools and marketing metrics.

Preferred Qualifications:

  • Basic video editing skills and familiarity with social media trends.
  • Passion for fashion and an understanding of current trends and customer behavior.

What we Offer:

  • A dynamic and supportive work environment.
  • Opportunities for growth and career development.
  • The chance to be part of a brand that is making a difference in women's lives.

Tell employers what skills you have

Social Media
Photos
Content Strategy
Career Development
Email Marketing
Adobe Creative Suite
Social Media Management
Canva
Digital Marketing
Adobe Illustrator
Video Editing
Graphics
Storytelling
Facebook
Scheduling
Adobe Photoshop

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