Marketing Analyst

3 weeks ago


Singapore EQUE PTE. LTD. Full time
Roles & Responsibilities

Working location: Orchard

Working hours: 10am to 6pm (Monday to Friday)


JOB DESCRIPTION

  • Conduct thorough research to analyze industry trends, customer behavior, and competitor activities to provide actionable insights for marketing strategies
  • Analyze marketing data, including campaign performance, customer demographics, and sales data, and generate detailed reports to guide decision-making
  • Monitor and assess the effectiveness of marketing campaigns across various channels (digital, print, social media) and recommend optimizations
  • Use data to segment customers based on behavior, preferences, and demographics to help tailor marketing efforts to different target audiences
  • Stay updated on emerging marketing trends and technologies, ensuring the organization remains competitive and relevant in the market
  • Track competitors' marketing strategies, campaigns, and initiatives to identify strengths, weaknesses, opportunities, and threats
  • Work closely with the marketing team to develop and refine strategies, helping to align marketing efforts with business objectives
  • Provide insights on the ROI of marketing activities and deliver performance reports to senior management, offering recommendations for improvement
  • Analyze the effectiveness of various content types (blogs, videos, emails, etc.) and recommend changes to increase engagement and conversion rates
  • Utilize marketing automation tools to streamline processes, track customer journeys, and enhance customer engagement efforts through targeted campaigns

JOB REQUIREMENTS

  • Minimum Diploma and above
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights
  • Entry level candidates are welcome to apply, training will be provided

EA Reg. Number: R21100629

EA License Number: 22C1278


Tell employers what skills you have

Market Research
Data Analysis
Analytical Skills
Social Media
Marketing Strategy
Market Analysis
Marketing
Digital Marketing
Consumer Behaviour
Budgeting
Statistics
Google Analytics
Data Analytics
Strategic Partnerships
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