Market Research Analyst
5 days ago
About The Role:
A Market Research Analyst will play a crucial role in supporting strategic decision-making by providing data-driven insights into market trends, customer behavior, and competitive landscapes. This role requires a detail-oriented individual with strong analytical skills, a passion for research, and the ability to translate complex data into actionable recommendations.
Job Responsibilities:
- Conduct research to uncover market trends, competitive landscapes, and new opportunities.
- Gather and analyze data from reports, databases, and industry sources.
- Assess potential growth, profitability, and risks in target markets.
- Evaluate consumer behavior, economic trends, and regulations affecting expansion.
- Track and predict economic and demographic trends impacting our business.
- Develop models to forecast market conditions and customer demand.
- Conduct feasibility studies for new business opportunities and locations.
- Identify market entry challenges, resource needs, and investment costs.
- Present research findings and recommendations to management.
- Support launches and new business initiatives through cross-department collaboration.
- Continuously improve research accuracy by exploring new tools and methods.
Job Requirements:
- Minimum 3 years of experience in market research, business analysis, consulting, or related fields.
- Proven experience with feasibility studies, competitive analysis, and trend forecasting.
- Proficiency with data analysis tools (Excel, Python, etc.)
- Skilled at working with large datasets to extract actionable insights.
- Strong ability to identify trends, evaluate risks, and develop strategic recommendations.
- Excellent organizational and time-management skills in fast-paced settings.
- Adaptability and flexibility to respond to evolving challenges and priorities.
Market Research
Competitive Analysis
Feasibility Studies
Microsoft Office
Microsoft Excel
Quantitative Research
Data Analysis
Analytical Skills
Business Analysis
Trend Forecasting
Adaptability
Python
Market Entry
Consulting
Databases
Web Analytics
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