Marketing and Communications Associate

5 days ago


Singapore SHIMADZU (ASIA PACIFIC) PTE LTD Full time
Roles & Responsibilities

We are in search of a dedicated and innovative Marketing & Communications Associate / Executive to join our team. The ideal candidate will possess a strong blend of technical skills, creative flair, and a proactive, detail-oriented mindset.


Job Description

Marketo

  • Ensure data accuracy and cleanliness in Marketo database.
  • Handle data hygiene tasks, upload new leads, and remove unresponsive ones.
  • Create engaging gated landing pages on Marketo for lead generation.
  • Roll out monthly industry-specific newsletters to drive website traffic.

Website Management

  • Upload, update and curate website content.
  • Optimize website UX, navigation, and layout.
  • Implement on-page and off-page SEO strategies, conduct keyword research.
  • Collaborate with SEO/SEM vendors to enhance online visibility and drive conversions.
  • Analyze website traffic and user behaviors using Google Analytics, provide reports and recommendations for performance improvement.

Marcom Support

  • Design visually appealing marketing materials, including brochures, flyers, and compendiums, utilizing AI, Photoshop, InDesign.
  • Ensure marketing collateral adheres to brand identity and resonates with the target audience.
  • Provide support for local events, ensuring seamless setup and execution.
  • Capture high-quality photos and/or videos during events.


Requirements

  • Proficiency in Marketo, Excel, and basic HTML coding.
  • Familiarity with SEO/SEM strategies and tools.
  • Design skills using Adobe Illustrator, Photoshop, InDesign.
  • Proactive mindset with a keen eye for detail.
  • Excellent organizational and multitasking abilities.
  • Photography and videography skills are advantageous.


We regret that only short-listed applicants will be contacted.


Tell employers what skills you have

Lead Generation
Videography
HTML
Photos
Marketo
Website Management
Photography
Keyword Research
Adobe Illustrator
Google Analytics
SEO
UX
Layout
InDesign
Brochures

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