Mid-career: Business Development Manager
3 weeks ago
The Business Development Manager (BDM) for an e-commerce company will
be responsible for driving the growth of the business through strategic
partnerships, market expansion, and new business opportunities. The role
involves identifying new revenue streams, optimizing the customer
acquisition process, and ensuring the company stays competitive in a
dynamic e-commerce landscape. This position combines market research,
sales strategy, client relationship management, and cross-functional
collaboration to contribute directly to the company's long-term success.
Responsibilities:
1. Market Expansion & Revenue Growth:
○ Identify and pursue new business opportunities, including new
market segments, geographical regions, and verticals for
e-commerce growth.
○ Develop and implement strategies for customer acquisition,
retention, and revenue growth, focusing on both B2B and B2C
segments.
○ Expand the company's footprint through partnerships, joint
ventures, and strategic alliances with other businesses, platforms,
or influencers.
2. Strategic Partnerships & Relationship Building:
○ Build and maintain relationships with key partners such as
suppliers, distributors, third-party platforms, influencers, and
corporate clients.
○ Negotiate and close partnership deals, including affiliate
programs, product collaborations, and co-branded marketing
efforts.
○ Engage in cross-departmental collaboration with marketing,
product development, and customer service teams to ensure
alignment in business goals.3. Sales Strategy & Execution:
○ Develop a comprehensive sales strategy and set clear sales
targets to drive business development efforts.
○ Identify new sales channels, including digital marketplaces,
partnerships, and collaborations.
○ Monitor and analyze sales performance, adjusting strategies as
necessary to meet revenue goals.
4. Market Research & Trend Analysis:
○ Conduct in-depth market research to identify new trends,
consumer behaviors, and competitor strategies in the
e-commerce space.
○ Provide insights to management and key stakeholders to help
shape the company’s product offerings, marketing strategies,
and sales initiatives.
○ Stay informed of industry innovations, emerging technologies,
and e-commerce best practices.
5. Customer Acquisition & Retention:
○ Develop strategies for attracting new customers through various
online channels such as SEO, paid media, social media, and email
marketing.
○ Lead initiatives to improve customer retention by fostering
long-term relationships, launching loyalty programs, and
enhancing the overall customer experience.
6. Brand Awareness & Lead Generation:
○ Drive initiatives to enhance the company’s brand visibility in
target markets, including developing marketing campaigns,
sponsorships, and digital content partnerships.
○ Oversee lead generation efforts through inbound and outbound
marketing strategies, including managing marketing budgets for
campaigns.
7. Performance Reporting & Analytics:
○ Track and report on key performance metrics (KPIs), such as sales growth, lead generation, conversion rates, and ROI on
business development activities.
○ Regularly present business development progress to senior
leadership, including recommendations for growth and
adjustments to strategy.
8. Product Development Collaboration:
○ Collaborate with product and development teams to suggest new
products, services, or features based on market demand,
customer feedback, and competitor analysis.
○ Work with the tech team to ensure seamless integration of
e-commerce platforms, third-party tools, and customer-facing
systems.
Duration: 6 months
Tell employers what skills you have
Market Research
Customer Retention
Lead Generation
Customer Experience
Customerfacing
Joint Ventures
Relationship Management
Email Marketing
Trend Analysis
Customer Acquisition
B2B
Revenue Growth
Business Development
Strategic Partnerships
Brand Awareness
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