Senior Product Marketer, Hardware

4 weeks ago

Singapore ExpressVPN Full time

For more than 11 years, we've been paving the way to a more private and secure digital world. We're an international SaaS company and a leader in the cybersecurity industry. Millions of consumers worldwide use our internet privacy and security products every day.Our team of over 600 employees works from all around the globe. We have offices in major cities like London, Hong Kong, Singapore, Paris, Toronto, and more. And we're just getting started.We're profitable and growing. We're hiring talent across all functions. Join us today and be part of our mission.This positionWe're looking for a driven individual with experience as an FMCG marketer, a hardware marketer, or a digital marketing manager who is looking to take the next step in their career to lead our consumer hardware portfolio as the marketing leader for our growing Router hardware product line.Reporting to the Director of Product Marketing, you'll partner with product management to lead the digital sales and marketing GTM plans. You'll have the support of our creative and web developer team to turn your ideas into reality.As the marketing leader of this product line, you'll be comfortable developing marketing plans for consumer products in an eCommerce environment (preferably with experience in electronics). You're comfortable with being responsible for unit profitability, marketing budgets, and delivering against sales targets for your businesses.ResponsibilitiesOur ideal candidate has an excellent sense of marketing, is highly adaptable, can think outside the box, and has a keen mind for user experience. You'll not only fill demand; you'll create it.Specifically, you will:Own the Go-to-Market for the portfolio, including existing and new markets. You'll be the driving force behind marketing efforts to deliver against your sales goals.Marketing strategy and demand generation: You'll lead the work to define customer segmentation, lead product value positioning formation, marketing messaging, and channel activation efforts to drive awareness and sales.Lead your marketing team: You'll lead the team of copywriters, designers and product marketers to deliver your goals.Product pricing & unit economics: You'll be responsible for defining the pricing strategy for the product in each market to ensure that its competitive and meeting your financial objectivesManage others: You'll also have the option to be a people manager to a product marketer who will help you drive and coordinate marketing efforts to realize your commercial vision

You'll define your success by increasing:Total unit salesRevenue contribution of unit salesAdherence to profitability targetsAdherence to marketing budgetsSkills RequiredBachelors degree5+ years of marketing experience in product marketing, product management, FMCG marketingExperience with overseeing commercial responsibilities of a product, covering things such as pricing, promotions, distribution channels, and customer margin creation.Experience as a marketer within the eCommerce business model, preferably with consumer electronicsProven experience in overseeing a product line across multiple marketsExcellent verbal and written communication skills.Strong analytical skills. You understand unit economics, building product forecasts and developing promotionsAttention to detail, combined with an ability to see the larger picture of our business objectives.

Hiring processWhen it comes to hiring processes, "rigorous" and "opaque" are often mistakenly conflated. For us, it's always a mutual exchange, so we think it's important that candidates have a clear understanding of the process and what we're looking for. Learn more about the hiring process by visiting our careers page.BenefitsHealth and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.Before you applyAt the moment, we do not sponsor visas in the UK and the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore, we can only sponsor visas for mid-career or above.Please upload your resume as a PDF and do not include any salary or compensation information in it.ExpressVPN is one of the world's leading providers of online privacy and security services for consumers. Started in 2009, we've grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.

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