Digital Marketing

Found in: beBee S SG - 4 weeks ago

Singapore AkzoNobel Full time

We supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from a pioneering paints company that’s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.

For more information please visit www.akzonobel.com.

© 2023 Akzo Nobel N.V. All rights reserved.

Key Accountabilities

Digital Marketing
•    Plan and execute digital marketing and related media strategy for assigned markets
•    Define content strategy in the digital touchpoints and measure engagement performance to assess the quality of the content and impact to Brand Health; heavy reliance on data to analyze, optimize and report performance of social/content initiatives
•    Develop and execute social media, influencer marketing and content marketing campaigns across brands and sub-brands in B2C and B2B space
•    Create, monitor and manage social media accounts by sharing engaging content to grow the communities and establish brand presence amongst all channels
•    Understand target consumer and produce high quality, engaging, original content that can be used cross-platform, including writing, and editing social media posts, improving engagement, and promoting campaigns leveraging social/media trends 
•    Set up marketing automation with strong content strategy to drive email marketing/CRM initiatives to build 1st party consumer database and nurture the users in decision journey
•    Strong understanding of SEM and SEO and be able to interpret data and drive strategies to achieve goals
•    Measure, analyse and report the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future marketing strategies and campaigns
•    Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
•    Update website content from time to time

 

Ecommerce
•    Accelerate eCommerce digital sales for assigned markets: achieving budgeted sales volumes, prices, and profit margin and accountable for managing the digital sales orders. Optimize the daily sales and realize the budgets, planning and targets
•    Set vision to develop ecommerce opportunities across channels. Identify key players in different territories and establish relationships to drive business.
•    Understand the key business drivers across products, colour and location to build strategic ecommerce portfolio and drive ecommerce marketing strategy to accelerate ecommerce sales
•    Proactively analyze and report of ecommerce marketing performance, sales results, market, competition, and trends and provide action plans. Review platform metrics and collaborate with internal and external partners to optimize ecommerce journeys, conversion rate and improve acquisition rate  
•    Analyze digital insights and data to enhance brand platforms (web and app) by closely collaborating with global digital teams, integration with marketplace players and other internal digital products
•    Formulate and execute digital marketing demand-generation initiatives including but not limited to on-site activity, social media, display, search engine and affiliate marketing channels
 

Others
•    Adhoc event /roadshows participation
•    Other scope as assigned from time to time

Experience

•    Minimum 2 – 4 yrs of hands-on experience in successfully managing digital marketing platforms, digital campaigns and ecommerce strategies
•    Bachelor’s degree or higher in Digital Marketing, Marketing, Ecommerce, Communications, or a related field.
•    Proven Experience managing social media communities across major networks (Twitter, Youtube, Facebook, Instagram, TikTok) and developing impactful content (written, imagery, video)
•    Passionate about all aspects of digital & content marketing with an innovative mindset to drive results-driven engagements through impactful and effective content
•    Familiarity on content performance measurements through utilization of relevant data, tools and platforms. Experienced in using social media management tools is preferred
•    Preferred experience working with agency on UI/UX. Knowledge about branded e-store development and existing ecommerce frameworks like Shopify, Big Commerce etc. would be beneficial 
•    Preferred prior experience working with ecommerce platforms e.g. Shopee, Lazada, amazon
•    Knowledge of consumer digital journey within the paint industry and optimisation, traffic analysis and reporting tools to maximise outreach and sales
•    Strategic and creative thinking abilities
•    Data-driven mindset and strong analytical skills, comfortable with data, visualization of data, dashboards, particularly performance management
•    Skilled at influencing opinion to accomplish business goals and objectives while maintaining strong interpersonal relationships.
•    Extremely detail orientated with strong project management skills. 
•    Agile and able to deal with ambiguity; Excellent command of spoken and written English a must
•    Preferred to have a good communications in second language e.g. Chinese to reach out to painters

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 37323 

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