Marketing Director

1 month ago

Singapore American Express Full time

Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Make your mark on one of the most iconic global brands.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

GMS International Marketing - Director, APAC Insights & Customer Value

Global Merchant Services (GMS) Marketing is dedicated to bringing Merchants and Card Members together and transforming how the American Express card is welcomed.

GMS Marketing is responsible for partnering with GMS sales & client management organisations to accelerate merchant acceptance and enhance the value of Amex acceptance to Merchants at scale. We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region.

Two of our key assets are the granular data we hold on the spend behaviour of millions of Card Members globally and the highly effective marketing channels we leverage to connect Merchants with these valuable Card Members. This position will be accountable for maximizing the power of these assets. Combining our data with external data to narrate the value of warmly accepting American Express to new prospects and existing Merchants.

Reporting to APAC Marketing Vice President, this Director role is to lead the team members based in Australia, Japan and India by driving strategic insights across APAC markets including Japan, Australia, Singapore, Hong Kong, India. Taiwan and New Zealand.

A role is posted in multiple locations in Asia Pacific, including Tokyo, Singapore, Sydney and Gurgaon. The job location will be determined depending on a location where a successful candidate is based.

The primary responsibilities of the role are as follows:

  • Develop strategies and priorities for the APAC Insights and Customer Value team working closely with GMS General Managers and leadership in each APAC market.

  • Lead the team to support Merchant acquisition & negotiations through providing customised insights and developing compelling value stories that create a case for warm acceptance, deepen partnerships and identifying new opportunities for growth.

  • Develop our ‘Insights at-scale’ strategy, providing tools and collateral that are adapted for the APAC markets and allow Merchant facing colleagues to self-serve insights.

  • Work with the central data leadership team and key global stakeholders to prioritise support needed for strategic APAC works

  • Drive data resilience for the business, ensuring governance and compliance is met.

  • Lead the APAC Marketing Measurement & Strategy works supporting the APAC Marketing Vice President for executing the team strategies and high impact enterprise projects including investment optimization and leadership updates.

To be considered for this position you will have:

  • 10 years in Consultancy, Pricing, Analytics or Insights.

  • Excellent verbal and written communicator in English.

  • Superior Commercial, data analytics and strategic mindset, with an ability to distil insights and innovatively problem-solve.

  • Ability to influence and drive outcomes within a complex global matrix organization and with sophisticated, large global clients.

  • Experience of developing PowerPoint narratives and pitching directly to Customers.

  • People leader experience to champion, grow and develop team members

  • Required to be in the office at least 3 times a week or more if required.

The successful candidate will be:

  • A self-starter with ability to network across functions and bring together team members across geographies to achieve a common goal.

  • Customer obsessed with a passion for understanding the needs of our Merchants and a curiosity for how our business operates. He/she will be able to align the two.

  • Cultural sensitivity and a capability to work across different cultures, with an ability to read unspoken cultural norms and adjusting style to match norms.

Qualifications

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries

  • Bonus incentives

  • Support for financial-well-being and retirement

  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

  • Generous paid parental leave policies (depending on your location)

  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

  • Free and confidential counseling support through our Healthy Minds program

  • Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Job: Marketing

Primary Location: Singapore-Singapore-Singapore

Schedule Full-time

Req ID: 24004768

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