Strategy and Programs Manager – AKA
Found in: beBee S SG - 1 month ago
Job Description Summary
AKA (ASEAN, Korea, ANZ) is a key growth region for GE Healthcare with an aspiration to reach >$3B over next 3 years by accelerating penetration in existing market/customer segments and expanding into adjacencies. Given the region’s growth ambitions, we are seeking a Strategic Marketing Professional to optimize expansion in existing markets, identify new growth markets, support creation of strategies/proposals and execution on those opportunities in collaboration with sub-region organization. On a day-to-day basis, the role holder will work directly with Strategy & Program Director for the Intercontinental region and sub-regional leadership including Marketing, Commercial Excellence, Product, Sales and Service leaders and will be the point of contact for global market/competitive intelligence, commercial and marketing teams.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Responsibilities
Market Analysis & Reporting
Analyze market performance (e.g., market size, growth, share, visibility, win-rate, profitability) by coordinating with commercial excellence / marketing teams across different product groups/sub-regions.
Conduct quarterly market estimate in collaboration with sub-region / global segment team and maintain up to date PowerBI Market Performance Dashboard
Identify consolidated drivers of strength and weakness in market, competitive intelligence/competitor strategies/actions, and underlying secular themes to explain commercial performance and areas for targeting counter-measures.
Periodically report actual and forecasted performance of commercial metrics to the Intercontinental and leadership team via Monthly Operating Review (MOR), Product Operating Review (POR), Segment Operating Review (SOR)
Marketing Strategy Development
Frequently collaborate with Marketing, segment team, and external 3rd parties to identify potential areas of adjacencies that can deliver topline and operating margin growth.
Validate growth opportunities by conducting deep research and analysis on critical and prioritized problems, including market dynamics, customer behavior, unmet needs, and best practice case studies.
Organize cross-functional session and workshop to share findings, evaluate options define potential solutions, and build associated business case.
Ultimately, you will establish well supported solutions with specific recommendations that will enable executive management team to make critical go/no go decisions.
Long-Term Strategy, Budget Planning, and Strategic Project execution
Support the Intercontinental strategic planning process including forecasting marketing and order metrics, executing customer VoC, investment business case development and prioritization.
Support execution of Intercontinental wide strategic projects. Employ best-in-class project management framework (e.g., owner, milestones, transformation), operating mechanisms/review cadence (e.g. bi-weekly, monthly) to deliver on time/on-budget and regularly update management on status and progress.
Qualifications
Bachelor’s or Master’s degree in engineering, Business Administration, or related field
5-8 years’ experience in consulting, product marketing or related field
Strong analytical and process skills
Excellent oral and written communications skills
Experience with Microsoft Office Suite (PowerPoint, Excel, and Word)
Experience with PowerBI and willingness to learn.
Leadership skills – capable of executing projects on time and on budget.
Team oriented – ability to motivate and work well with diverse, cross-functional teams.
Influencing skills – ability to motivate individuals and demonstrate organizational influence.
Preferred Qualifications
Past experience in management consulting experience preferred.
Deep expertise in market & customer insights, product commercialization and branding for healthcare medical device or industrial B2B products.
Ability to thrive in a fast-paced, highly matrixed environment.
Results-oriented, highly motivated, and able to develop and implement complex projects.
Flexible and have a “can do” and positive attitude.
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-ETEO
Additional Information
Relocation Assistance Provided: No
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