Strategy Manager

1 week ago

Singapore Suns Pte. Ltd. Full time

..Overview:..

The Marketing Manager plays a crucial role in developing and executing marketing strategies to achieve organizational goals. This position requires a combination of strategic thinking, creativity, leadership, and analytical skills. The Marketing Manager is responsible for managing a team of marketers, collaborating with cross-functional teams, and ensuring that marketing efforts align with the company's objectives.

Develop Advertising Strategies: Formulate comprehensive advertising strategies based on client needs and market conditions, ensuring alignment with client goals and budgets.Market Research and Analysis: Conduct in-depth research and analysis of target markets, competitors, consumer behavior, and trends to provide data-driven insights for effective advertising strategies.Client Communication and Management: Communicate with clients to understand their needs and expectations, provide expert advice, and ensure alignment between advertising strategies and client objectives.Team Management and Leadership: Lead the strategy team, allocate tasks, provide guidance to team members, and ensure

..Responsibilities:..

1. ..Strategy Development:..

- Develop comprehensive marketing strategies in line with company objectives.

- Conduct market research to identify trends, opportunities, and potential threats.

- Define target audiences and segment markets to tailor marketing initiatives effectively.

2. ..Campaign Planning and Execution:..

- Plan, coordinate, and execute marketing campaigns across various channels (digital, traditional, social media, etc.).

- Create compelling messaging and content that resonates with the target audience.

- Oversee the production of marketing materials, including advertisements, brochures, and promotional materials.

3. ..Team Management:..

- Lead and mentor a team of marketers, providing guidance, support, and professional development opportunities.

- Delegate tasks and responsibilities effectively, ensuring that team members work cohesively towards common goals.

- Conduct regular performance evaluations and provide feedback to enhance team productivity and effectiveness.

4. ..Collaboration and Communication:..

- Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business strategies.

- Communicate marketing plans, objectives, and results to key stakeholders, including senior management and external partners.

5. ..Budget Management:..

- Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve desired outcomes.

- Monitor expenses, analyze ROI, and adjust marketing strategies as needed to maximize effectiveness and efficiency.

6. ..Analytics and Reporting:..

- Track and analyze key marketing metrics, such as campaign performance, website traffic, conversion rates, and customer engagement.

- Generate reports and dashboards to provide insights into marketing effectiveness and inform decision-making.

..Qualifications:..

- Bachelor's degree in Marketing, Business Administration, or related field Master's degree preferred.

- Proven experience (X years) in marketing management roles, preferably in [industry/sector].

- Strong leadership and interpersonal skills, with the ability to motivate and inspire teams.

- Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and persuasively.

- Proficiency in marketing analytics tools and techniques.

- Strategic thinking and problem-solving abilities.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

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