S/4HANA & DSC Regional Reference Lead, APJ & GC

1 month ago

Singapore SAP Full time

 We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

 

Open for any applicants in APJC (no relocation)

 

The Customer Reference Team’s mission is to identify and engage customers throughout their journey ​with SAP and empower them to share their SAP experiences to inspire other companies to consider, choose or optimize their use of SAP solutions.​ The ever-increasing Cloud-centricity of our business calls for our continued transformation of how we recruit and activate customer references and stories towards more scalability across the demand generation, sales and adoption lifecycle.

 

Position Overview:

The S/4HANA & DSC Regional Lead serves as the primary owner for the regional reference strategy in that solution area, in charge of driving for optimizing recruitment and activation of references regionally. They are accountable for maintaining full visibility on reference status and driving optimal planning of references recruitment and of their activation via regional marketing channels (e.g., field marketing, regional digital hubs, communications, etc.). The regional solution lead also provides guidance to field engagement managers on recruitment targets and prioritization.

 

Key Responsibilities:

  • Build and maintain a holistic regional reference plan for the Solution area : S/4HANA & DSC
  • Current reference availability across types (wins, sales references, stories…) and relevant dimensions (segments, industries…)
  • Reference gaps and recruiting priorities, in alignment with regional programs and sales needs, and recruitment pools realities (e.g. past wins and go-lives)
  • Activation plan including major global Marketing channels (Social, Web, Events) and teams (AR, Coms)
  • Serve as the single point of contact person for regional stakeholders in that solution area (e.g. solution sales, field marketing, regional comms). Provide support and visibility including up-to-date reference availability data and key information on recruitment plan and upcoming activation activities
  • Lead and develop customer story strategy for Solution area by understanding regional marketing plans and ensuring the right stories and content type is built to support marketing plans
  • Own content activation strategy ensuring customer story content is represented in regional SAP sites, included in regional events, and incorporated in regional IDPs
  • Align with (incorporate and influence) Regional reference recruitment and activation plans
  • Orchestrate activation of references and stories on key global activation channels e.g. Social, Web, nurture emails…
  • Ensure continuous updating / upskilling of regional colleagues regarding the specifics of the Solution area e.g. portfolio priorities, “hot themes” to capture in interviews and highlight in stories etc
  • Recruit customer speakers for regional events. Ensure that the customers are represented in pre and post event plans

 

Required experience and skills:

  • Strong analytical skills and ability to interpret data to determine insights and make recommendations based on the insights
  • Knowledge of the Solution Area, including subareas and key products, value propositions and typical pain points addressed, target audiences etc
  • Keen sense of customer-centricity, ever mindful of why customers chose SAP and what motivates their advocacy for our offerings
  • Deep understanding of reference types (wins, sales reference, stories) and how each should be prioritized and activated across channels and customer engagement types
  • Storytelling skills, including the ability to build and promote engaging stories
  • Strong leadership and executive presence. Ability to manage and sometimes challenge diverging stakeholders’ requests and priorities
  • Ability to market their and their team’s value-add to the business in such a way that renders the offering indispensable and central to success
  • Proven capacity to operate in a global, virtual team across regions and organizations

 

 

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 401568  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.

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